| 06 Jan 2009 |
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Landmark Group appoints ICLP as its loyalty agency in the region
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Dubai, 6th January, 2008: Landmark GroupLandmark Group
, one of the Middle East's largest retail groups has announced the appointment of ICLP as their loyalty agency of record after a four way pitch. "ICLP demonstrated innovative strategic thinking, advanced data analytics capabilities, and sound commercial logic in their approach to the brief. As a full service loyalty agency, they also provide the added benefit of a one source solution to implement and manage all or any aspects of the group loyalty strategy. We are pleased to partner with ICLP and know that we have found the right agency for the challenging task ahead" said Jayesh Ravindranath, Head of Marketing at Landmark GroupLandmark Group.
The Landmark GroupLandmark Group launched the Centrepoint Privilege Club (CPC) a decade ago. CPC offers customers a variety of promotions, savings opportunities and benefits, and has been widely successful since its launch. "With the group expanding rapidly and continually receiving retail industry accolades we felt that this was the right time to conduct a full strategic review of CPC to ensure loyalty practice at Landmark is also best-in-class. In our efforts to accomplish this goal, ICLP's strong regional and international experience in operating loyalty programmes across all verticals will ensure CPC's evolution benefits from best practice, tried and tested experience, in the discipline of loyalty marketing" said Faisal Mohamed, Manager Relationship Marketing at Landmark GroupLandmark Group.
Priyanka Lakhani, Planning and Business Development Director of ICLP, said: "ICLP are delighted to partner with Landmark in the creation of this world-class customer loyalty solution. The synergy between Landmark; pioneers in retail loyalty, and ICLP; a global loyalty agency with a renowned history of creating high-profile programmes, will take Centrepoint Privilege Club to the next level. Our partnership is certain to create an unrivalled customer experience across the popular Landmark business portfolio".
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About Landmark GroupLandmark Group
The Landmark GroupLandmark Group founded in 1973 has grown into one of the largest retail conglomerates in the Middle East and has expanded rapidly in India. It currently operates over 750 stores across the region with a retail presence in China as well. In addition to its retail sector, the Group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure including its own logistics and distribution division, to support its retail operations and other businesses.
Landmark Retail encompasses the 12 core retail concepts of the Group. Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Home Centre, uniQue, Gourmet Station, Max, E-Max, Landmark International and Shoe Mart International all fall under the Landmark Retail umbrella.
For more information please visit: wwwcplmg.com
About ICLP (International Customer Loyalty Programmes)
ICLP is the world's N°. 1 specialist loyalty marketing agency with offices in London, Dallas, Dubai, Hong Kong, Kuala Lumpur, Mumbai, San Francisco, Shanghai, Singapore, Sydney, Tokyo and Zurich. The Dubai office of ICLP has been operating in the region for the past 12 years has clients such as Jumeirah, Qatar Airways and DHL
As a full-service agency, ICLP employs some of the world's leading loyalty marketing and creative experts, and with two decades of commercial insight from working in various industries, and best practice experience from around the world, ICLP specializes in maximizing the profitable impact of loyalty marketing.
For more information please visit: www.iclployalty.com
For more information:
Priyanka Lakhani
Planning & Business Development Director
PriyankaL@iclp-dubai.com
Tel: + 971 4 436 4848
Fax: + 971 4 436 4899
Janis D'souza
Marketing Manager
Janisd@iclp-dubai.com
© Press Release 2009
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