Beauty sector up 12% in region

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Beauty Vision, the first-of-its-kind international trade fair for cosmetics, hair, packaging, pharmaceuticals, wellbeing and spas, to be held early next year in Abu Dhabi, will bring together $2 billion (Dh7.3bn) worth of cosmetic and toiletry sector.

The exhibition, to be held at Abu Dhabi National Exhibition Centre (Adnec) from February 3 to February 5, will showcase top international brands from around the globe, according to Channels Exhibitions, the show organisers.

With five concepts, Beauty Vision will provide aN overview of the industry providing an annual shop window and networking opportunity for key buyers and traders from the GCC, Asia, North Africa, CIS states and the Subcontinent. According to official statistics, sales of cosmetics and perfumes across the Middle East touched $2.1bn last year with unparalleled growth trends.

The consumption of cosmetics and perfumes in this region ranks among the highest per capita worldwide and the average purchase-estimates of beauty products in the region touch $350 per head. Beauty sector in the Middle East is growing at 12 per cent every year and is set to be worth over $10bn per annum industry soon.

Justin Boutros, Managing Director, Channels Exhibitions, said: "The first Beauty Vision exhibition brings together the regional and international suppliers on a common platform in Abu Dhabi - the leading world capital for business, economy, culture and tourism.

"The exhibition represents the buoyant trend in the regional cosmetic and toiletries sector. With the annual sales in excess of $2bn, Beauty Vision will provide the right platform to serve the hugely dynamic region and its burgeoning cosmetics market."

In the UAE alone, the cosmetics and personal care industry was valued at more than $414 million in 2006, according to Euromonitor International. The Emirati women spend Dh1bn on beauty products every year.

Boutros added: "There is an inherent growing market for cosmetics sector in the region, considering that nearly 50 per cent of the population is younger than 20 and 60 per cent are younger than 25. Abu Dhabi is a geographical gateway to the rest of the Middle East and the fastest-growing region of Asia, Africa and Europe. This is an opportunity to tap into a collective population of more than 3.2 billion people and a collective GDP of more than $18 trillion."

The exhibition will showcase different concepts - Vision Pharma, Vision Retail, Vision Raw, Vision Hair and Vision Wellbeing. A Beauty Vision experience - Vision Match, Vision Concierge and Vision Lounge - will also be offered to exhibitors. As part of Vision Match, Channels Exhibitions is sending every pre-registered visitor a personalised list of products and services, reports and schedules of meetings during the three-day show.

Moreover, there will be demonstrations and product usage displays for a variety of hair and skincare solutions at the exhibition.

Abu Dhabi, the cultural, style, economic and political heart of UAE, is establishing itself as one of the leading economic centres and providing a fertile environment for investments.

For over two decades, Channels Exhibitions has been helping individual businesses in the Middle East to grow and whole market sectors to prosper.

As a major exhibition organiser, Channels Exhibitions is at the heart of the regional trade.

By Staff Writer

© Emirates Business 24/7 2008