UAE named as one of the world's top tourist destinations in global study |
|
Network this!
FutureBrand's Country Brand Index 2008 ranks UAE No.1 in 'Resort and Lodging Options' ahead of USA, Maldives and Australia
The UAE has remained as one of the most popular tourist destinations in the world according to an independent global study, gaining solid ground on the strength of its superior variety of accommodation options. FutureBrand's Country Brand Index (CBI) 2008 study ranks the UAE as one of the 'rising stars' among the world's top tourist destinations, while putting the country once again on top in the "Resort and Lodging Options" category in which the UAE placed well ahead of countries such as the United States of America, the Maldives and Australia.
Now in its fourth straight year, the CBI is a comprehensive study of over 2,700 international business and leisure travellers from nine countries conducted by FutureBrand, a leading global brand consultancy and part of the Interpublic Group of Companies. CBI 2008 includes rankings and trends and takes into consideration various travel motivations, challenges and opportunities within the worlds of travel, tourism and country branding.
Mario Natarelli, Co-CEO, FutureBrand said: "To maintain a strong country brand, there is a need to sustain the momentum through initiatives that deliver the brand's core essence. In the case of the UAE, the country has remained a class of its own in delivering world-class hospitality options that have truly redefined the industry. The UAE's brand initiatives are clearly aimed at reaching higher levels of excellence in terms of service quality, innovation and meeting high expectations of the hospitality market."
FutureBrand's CBI 2008 cited the UAE's continued efforts to establish itself as a strong brand for hospitality, promoting resorts for their unique architecture, premier service and ultimate luxury. The UAE's consistency has helped the country maintain its stronghold in CBI's Resort and Lodging Options category, which saw a major shake up in the rest of the standings with the USA leapfrogging from sixth last year to the second spot this year, replacing second-placer Maldives.
Australia also moved to fourth from third, while Switzerland retained its place at fifth. The rest of the countries that made it to the top 10 in the Resort and Lodging Options category were Canada, which moved to sixth from fifth; Bahamas and Monaco, which maintained their spots at seventh and eighth; Singapore, which dropped to ninth from eighth; and Tahiti, which dropped to 10th from fourth.
FutureBrand is a leading brand consultancy within IPG that commands a global presence spanning 20 offices in 16 countries. Partnering with the world's leading companies, FutureBrand helps its clients develop brands that are profitable today and in the future.
Complete results of the country brand index are available at: http://www.countrybrandindex.com/download/.
-Ends-
For more information please contact:
Orient Planet PR & Marketing Communications
PO Box 23345,
Dubai,
UAE
Tel: +971 4 3988901
Fax: +971 4 3988941
Email: info@orientplanet.com
Website: www.orientplanet.com
© Press Release 2008
Comment on this article 
Loading ...-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
Loading ...
from issuers in both public and private sectors. It is not an e-tendering service and is entirely FREE.
As an Issuer, you can benefit from posting an unlimited number of Tender
Notices for FREE and reaching out to an online community of bidders.
The service also offers you a tool to track the interest of bidders to your
tenders 'live' online.
| Leisure and Tourism Tenders | Due Date |
Stories
Companies
| Company Name | Country | Industry |
| Consolidated Contractors Company | Overseas | Construction and Design |
| Saudi Telecom | Saudi Arabia | Telecommunications Services |
| Saudi Binladin Group | Saudi Arabia | Construction and Design |
| Saudi Electricity Company | Saudi Arabia | Electric Utilities |
| Emirates Aluminium Company | UAE | Metal Production |
| Roads and Transport Authority - Dubai | UAE | Regulatory and Administrative Bodies |
| Commercial International Bank (Egypt) | Egypt | Banking |
| Pepsi Cola International (Middle East) | Region-wide | Beverages |
| Dodsal Engineering and Construction | UAE | Construction and Design |
| Emirates Telecommunications Corporation | UAE | Telecommunications Services |
Projects
| Project Name | Country | Sector |
| Takreer - Ruwais Refinery Expansion | UAE | Oil and Gas |
| Emirates Aluminium (EMAL) - Smelter Complex - Phase 1 | UAE | Industry |
| ENEC - Nuclear Power Plant | UAE | Power and Water |
| Abu Dhabi DOT - Abu Dhabi Metro | UAE | Infrastructure |
| Dubai RTA - Dubai Metro | UAE | Infrastructure |
| SATORP - Jubail Refinery and Petrochemical Complex | Saudi Arabia | Oil and Gas |
| Al Safwa - Jeddah Cement Plant | Saudi Arabia | Industry |
| Qatar Bahrain Causeway Foundation - Qatar Bahrain Causeway | Bahrain | Infrastructure |
| Qatar Bahrain Causeway Foundation - Qatar Bahrain Causeway | Qatar | Infrastructure |
| SATORP- Jubail Refinery and Petrochemical Complex - Conversion Unit and Sulphur Package (Part 2) | Saudi Arabia | Oil and Gas |