Muscat- The BMW 3 Series, the world's best selling premium car since it was launched 33 years ago, enters a new era in driving dynamics, premium quality and innovative technology with the launch redesigned 3 Series model.

The new model, which arrives in the Middle East this month, is set to extend its lead of the premium automotive segment even further with revised exterior and interior design modifications, a revised range of engines and innovations in the areas of drive technology, safety and comfort that set unsurpassed standards for driving dynamics in its segment.

"For a number of years, the BMW 3 Series has been the world's top-selling premium car, accounting for 40 per cent of BMWBMW's global market sales. In Oman it ranks among our top three BMWBMW sellers. The BMW 3 Series consistently raises the bar in terms of technology and driving dynamics thanks to impressive engineering and design leadership," said Sheikh Ahmed Suhail Bahwan, Chairman of Al Jenaibi, exclusive BMW GroupBMW Group importer in Oman.

The new striking design accentuations give the exterior a sportier and more athletic look, from the striking v-shaped character lines on the bonnet which draws attention to the kidney grille. The hallmark dual headlights feature gleaming chrome surrounds and the rear of the vehicle is now wider, with new bumpers and L-shaped LED light technology giving the vehicle a more powerful appearance.

The modern, high-quality interior has been ergonomically designed to ensure optimum comfort with specific modifications in the selection of materials and additional chrome details to give a modern, high tech feel. Sporty elegance is highlighted by technology-oriented styling, including further refinements to the advanced iDrive Controller, air conditioning and audio controls. The new BMW 3 Series offers a variety of engines which is unique within its vehicle segment, including five petrol engine variants that include a wide range of four and six cylinder engines.

The new technology features that will further increase the BMW 3 Series model's comfortable lead over the competition, include the next generation BMWBMW iDrive operating system for the activation and control of entertainment, information, navigation and telecommunications functions, and is unsurpassed by any other manufacturer in terms of display quality and intuitive operation.

The new BMW 3 Series is a class leader in its category in emissions reduction, and has been designed around BMWBMW's robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission.

The new BMW 3 Series, now available at Al Jenaibi International Automobiles, offers an unrivalled array of design and performance options that set the standards for all vehicles within its segment even higher.

-Ends-

For more information please contact:-
Leanne Blanckenberg,
BMW GroupBMW Group Middle East
Telephone: +971 4 313 2600 (615) direct,
Fax: +971 433 00120
Email: leanne.blanckenberg@bmw.com

Charlie Akielan, d'pr
Tel: +9714 323 3669
Email: Charlie@d-pr.ae
Media website: www.press.bmwgroup.com

© Press Release 2008 from d'pr

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