Manama, Bahrain - Bahrain based BMI Bank (BMI)BMI Bank (BMI) and Geant HypermarketGeant Hypermarket today unveiled their new co-branded credit card -La Carte - that offers customers a range of benefits including a loyalty program with rewards, low monthly interest rate, no annual fees, competitive rates on foreign spend as well as a 50 day interest free period on all retail purchases with exclusive discounts and special offers.

Unveiling the new card, Andrew Bainbridge, Chief Executive Officer of BMIBMI said:
"I am delighted to unveil our cobranded credit card in partnership with Geant, a hugely successful hypermarket in Bahrain with whom we share a strategic relationship. La Carte will add genuine value to our cardholders. La Carte has what we believe to be the strongest credit card loyalty program in Bahrain. With the equivalent of 2% value back on customer spend in Geant, Last Chance and Le Marche, we are able to give something back to our customers by reducing the ongoing real costs of their everyday purchases.

La Carte compliments our existing cards, which include Classic and Gold cards, as well as Sapphire and Diners Club cards for our premier and corporate clients. La Carte credit card holders will join BMIBMI's growing base of customers who use our products and our network of 8 branches and 22 ATMs across Bahrain. We are committed to delivering innovative products and services and will continue to invest in them to better serve the population of the Kingdom."

In addition to quick checkout during busy periods through dedicated cash counters at Geant, La Carte card holder's will also receive exclusive benefits including a 100% cash withdrawal limit benefit as well as world wide acceptance in 24 million retail stores and 5 million ATMs.

"Customers can collect their vouchers at the La Carte Customer Service desk that has been specially set-up in the Geant HypermarketGeant Hypermarket in Bahrain Mall and can use these vouchers to buy anything from groceries to electronics at Geant HypermarketGeant Hypermarket, Le Marche and Last Chance Supermarkets. Customers can also look forward to special offers and discount exclusively for La Carte Credit Card holders from time to time", commented Yvan Baba, Manager of Geant Bahrain.

"To top it all, the card comes loaded with the La Carte loyalty points program which rewards customers with 2 La Carte points for every BD 1 that they spend using their card at Geant, Le Marche or Last Chance supermarkets and 1 La Carte point for every BD 1 that they spend anywhere else", he concluded.

The official launch of the new co-branded card was held at Geant Stores on the 27th of November 2008.

BMIBMI currently offers its customers a full array of retail banking products and services including loan and overdraft facilities, credit cards, deposit products, savings accounts, Al Mazyona saving certificates, net banking and remittance services, amongst others. In addition to Retail Banking, BMIBMI offers full SME and Corporate Banking services including Global Trade Services, Private Banking, Islamic Financial Services, Financial Institutions & Correspondent Banking and Treasury Services.

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About BMIBMI Bank B.S.C. (c)
BMIBMI, set up in January 2005, is a Retail Bank, registered in Bahrain and regulated by the Central Bank of Bahrain and offers a full range of retail and commercial banking services. BMIBMI operates in Bahrain through a network of 8 branches and 14 offsite ATMs with Net banking for easy access to services. BMIBMI operates an Offshore Bank in Seychelles, a branch in Qatar (operating at the Qatar Financial Centre (QFC) under a Category One banking license, issued by the Qatar Financial Centre Regulatory Authority (QFCRA), as well as a 21% shareholding in Gulf African Bank in Kenya. BMIBMI's shareholders include some of the strongest and most respected financial institutions across the GCC, including BankMuscat SAOG (Oman), Royal Court Affairs (Oman), Overseas Investment (Bahrain), Istithmar World l (UAE) and Financial Assets Bahrain (Bahrain). BMIBMI, rated as Investment Grade, maintains total equity (share capital and reserves) of USD 362 million, an increase of 254% from the USD 102 million as at 31st December 2007. The increase, a result of a fresh injection of USD 250 million from the existing shareholders, will be used to fund the banks organic growth and provide necessary capital strength in line with the banks strategy

For more information, please contact:
Gordon Andrade
Head, Corporate Communications
BMIBMI Bank - Bahrain
Cell: +97339782225
E-mail: gordona@bmi.com.bh

© Press Release 2008 from ASDA'A Public Relations

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