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Thu, 08 Jan 2009 | 06:15 GMT

Al Aqili Furnishings raise industry stakes with 42% increase in turnover

Press Release
 
 

Shahriar Khodjestah AAF Group Marketing Manager.
26 November 2008
Al Aqili Furnishings (AAF)Al Aqili Furnishings (AAF)Loading..., the region's leading flooring specialist and interior solutions giant, announced a 42% growth in turnover in the first three quarters of 2008, solidifying their position as the leader in the furnishings industry.

This increase concurs with future plans to further enhance AAFAAFLoading...'s market position within the United Arab Emirates in addition to their regional expansion efforts to serve the entire GCC market.

"At Al Aqili Furnishings, we push the envelope across the furnishing and design industry and its sectors, setting the industry standard for flooring and interior related segments. Against the current global financial downturn, we will continue to build upon our current success across all our divisions by continually focusing upon widening our commitment to providing clients and consumers with top delivery of products and services", said Shahriar Khodjestah, AAFAAFLoading...'s Group Marketing Director.

A large proportion of AAFAAFLoading...'s remarkable growth can be attributed to the vast number and variation of corporate projects that the company has secured and delivered throughout 2008, reflecting the steady increase in regional business.

Several large scale corporate projects completed by AAFAAFLoading... include the AED 6.5 million Workers' City in Abu Dhabi with over 200,000 square metres of PVC Vinyl fitted.

In addition, the flooring division has supplied and fitted 40,000 square meters flooring materials worth over AED 5.5 million to Dubai Studio City, as well as an AED 4 million Dubai Airport Freezone project where they provided 45,000 square metres of carpet tiles from the American supplier Shaw Industries.

Other large scale projects executed by AAFAAFLoading... include Abu Dhabi's prestigious Ferrari City and Al Raha Village as well as Harvard Medical School and JAL Hotel in Dubai, in addition to the complete furnishing projects of Bin Drai's The Place and Fakhruddin Properties' Coral International Hotel Apartments.

AAFAAFLoading...'s presence in the market was reaffirmed last year when they were presented with an award from global flooring manufacturer, Shaw Industries, which saw AAFAAFLoading... placed third in the world for sales volume for the company which is the largest producer in the world. Their success has continued recently with record orders being placed with key suppliers including the largest single order of half a million square meters of exhibition carpet from Belgian manufacturer Beaulieu and a staggering 35,000 square meters of high end carpet from Fabrica of the USA.

"We have increased the capacity of our inventory as we now stock over 2 million square metres of flooring products, worth over AED 40 million. This gives us the competitive advantage of supplying to our clients on time and looking after our multi-layered and sophisticated market relationships as a contractor, distributor and retailer," added Khodjasteh.

In 2009 AAFAAFLoading...'s strategy will become more product orientated focusing on specialised areas of the industry, such as the already launched dedicated divisions of wooden flooring, PVC flooring, carpets and other products to enable the company to continue on its current path of extraordinary growth.

-Ends-

About Aqili Furnishings
Al Aqili Furnishings has completed a fabulous journey since being established in 1997. Since its inception ten years ago, Al Aqili Furnishings has paid meticulous attention to align itself with the finest and biggest international suppliers, and now represents 50 of the world's biggest names in every particular area from flooring, fabrics, lighting to residential and office furnishing.

Al Aqili Furnishings flagship flooring and fabric divisions play a key role in the GCC market by supplying for every sector including contracts, retail and distribution (both commercial and residential) across the Gulf.

An increasing number of internal specialised divisions now provide an entire spectrum of interior solutions to match the region's growing demand, in line with the company's vision that 'iconic properties deserve interiors that truly encapsulate their beauty.'

The group has diversified its product offerings by implementing several new furnishing concepts such as Carpetland (the leading flooring specialists in the region), Curtainland, Belight (supplying intelligent lighting systems), Officeland and Quattro (offering a complete spectrum of competitively priced high-quality furniture).

With a reputation for uncompromising quality, AAFAAFLoading... has successfully provided a host of intricate and complex solutions for numerous prestigious projects. From Madinat Jumeirah to Emirates Towers and Shangri-La Hotel to the Fairmont, to name a few, the company has the infrastructure to execute the most challenging assignments in a timely and consistent manner. To further compliment the division's achievements, the company continues to enjoy a leading position in the distribution of flooring products to retailers and wholesalers in the region.

In a land of flourishing opportunities, Al Aqili Furnishings believes their clients deserve the finest interior solutions available. In pursuit of this vision, the company continues to build mutually beneficial alliances with core principal brands, suppliers and corporate stakeholders. Setting higher business goals each year, AAFAAFLoading...'s aim is to go beyond customer expectations, further advance their products and services and continue to lead their core divisions to new levels of accomplishments across the Middle East.

For more information please contact:
Action UAE
Ameachi Richard Odiatu
Tel: +971 4 3902960
Email: ameachi.o@actionprgroup.com

Bassem Demachkie
Al Aqili Furnishings
Email: bassem@aaf-me.com
Tel: 04 3377717

© Press Release 2008 from Action Group

 
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