Dubai, United Arab Emirates: BinHendi EnterprisesBinHendi Enterprises in partnership with The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) Stuttgart opened its eighth franchise store in Dubai at Atlantis, The PalmAtlantis, The Palm.

Located in The Avenues, a sophisticated retail promenade at the AtlantisAtlantis, Porsche Design's new 62 square meter boutique is sleek and sophisticated, true to the spirit of the Porsche marque. The new store offers a wide range of products including watches and pens to fashion goods, accessories and the latest Porsche Design P'9521 mobile phone. The shop design supports premium products by Porsche Design in their functional essence and communicates the idea and philosophy of the brand. The brand Porsche Design comprises classic men's accessories, a sport and fashion line as well as a men's fragrance range.

Mohi-Din BinHendi founder and president of BinHendi EnterprisesBinHendi Enterprises, the UAE franchisee of Porsche Design added "As a company who values attention to detail and the spirit of innovation, we are proud to play an instrumental role in the growth of Porsche Design in this region."

Starting with the first Porsche Design store in Deira City Center, Bin Hendi EnterprisesBin Hendi Enterprises, has been successfully managing the brand's stores in Jumeirah Beach Hotel, Radisson SAS Hotel, DIFC, Festival City, Mall of Emirates and the Bin Hendi Avenue.

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About Porsche Design
The Porsche Design brand was established by Professor Ferdinand Alexander Porsche in 1972, to cater to the needs of customers who desire modern, innovative accessories.

As a global luxury brand, Porsche Design has continued to appeal to customers through its technology inspired designs that represent functionality and timelessness in its purest form.

The Porsche Design brand is distinguised by a clear and functional design language, careful selection of materials and high-quality workmanship combining artisan tradition with state-of-the-art technology. Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.

About BinHendi Enterprises
BinHendi EnterprisesBinHendi Enterprises is a highly-diversified, Dubai-based conglomerate established by Mr. Mohi-Din BinHendi in 1973. Over more than three decades, the company has grown to become one of the leading business establishments in the UAE, and has been an instrumental force in the growth of Dubai as a retailing, fashion and hospitality hub in the region.

BinHendi EnterprisesBinHendi Enterprises has introduced more than 60 prestigious international brands to the UAE and continues to actively cater to the diverse and increasingly sophisticated needs of its growing clientele across the Gulf and the Sub-Continent. Growing exponentially from the UAE, BinHendi's operations now encompass the GCC and India, employing more than 3,000 people.

For further information please contact:
Shereen Saifudeen,
Senior PR Executive
Euro RSCG Corporate Communications ME
Tel: +971 (4) 366 4100 Ext 174
Email: Shereen.saifudeen@eurorscgme.com

© Press Release 2008 from Euro RSCG Worldwide

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