United Arab Emirates, November 11 2008 - Hydra Open Air Cinema UAE 2008, the ultimate open air movie experience that has been the most awaited event of its kind in the UAE for the past few weeks, is finally a reality. The twenty four night extravaganza kicked off in style last night at Dubai's Madinat Jumeirah with the screening of the latest James Bond blockbuster The Quantum Of Solace, and left over two thousand people spellbound.

The 4,000 square feet screen, boosted by 32 speaker digital surround sound, was up under the starlit Dubai sky, and lived up to its promise of being a cinematic experience unlike anything the region has ever seen. A host of VIPs and dignitaries, including the Swiss Consul General to Dubai Mr. Gerhard Brugger, his German counterpart Mr. Johann-Adolf Cohausz and Mr. Abdulhamid Juma, Chairman of the Dubai International Film Festival, added to the glamour of the opening night. The special invitees, and those lucky enough to get their hands on a ticket for the opening night, got much more than they expected at the event, which was filled with fun, food and festivities that turned the atmosphere into one resembling a veritable cine-carnival. The food festival, which was catered to by Madinat Jumeirah, ensured that viewers had a five star feast to go along with the spicy action on screen. The corporate hospitality chalets, with every conceivable luxury amenity needed to enhance the experience, were also packed to capacity.

"The opening night is an important indicator of how well the people of the UAE have embraced this concept, and I must say that the response has exceeded even our wildest expectations" said Mr. Farzin Samadian, the CEO of Swiss OpenAir Concept, the Switzerland-based global entertainment giant who are responsible for making this extravaganza happen in conjunction with event sponsors Hydra Properties. "Part of our promise was to have something for everyone, and we wish to announce that we will be screening the Bollywood hit Tashan on the fourth night of the show as part of our Indian night, while we have the classic Mongol tomorrow for the Russian community" he added.

Hydra Open Air Cinema UAE 2008 which is supported by Dubai International Film Festival (DIFF)Dubai International Film Festival (DIFF) and the Abu Dhabi Authority for Culture and Heritage (ADACH ), will take place from November 10^th to the 21^st in Madinat Jumeirah Dubai and from the 1^st to the 12^th of December at the Emirates Palace in Abu Dhabi. With 23 more star-studded nights to go, it seems like this is one movie experience that will be something remembered for a long time to come.

For detailed movie listings, timings and ticket information, please visit www.hydraopenair.com

Time Out Dubai and Abu Dhabi and Ahlan magazines are the media partners for the event, The National is the official newspaper while Virgin Megastore and Channel 4 are the contributing sponsor & Charisma events is the PR and advertising partner. Tickets for the event will be available at Time out tickets.com and Virgin Megastore.

-Ends-

About Hydra Properties
Hydra Properties is a privately owned company, established in 2006 in Abu Dhabi , the capital of UAE. The company was established with a vision to provide the UAE, Middle East and the world with unprecedented development concepts which are reflected in the company's various landmark projects. Since inception, the company has embraced the best international building criteria and has introduced fresh concepts in design and materials.

At Hydra Properties there is a firm belief in the humanizing factor. Real estate is not only about space, steel and concrete but is actually a living organism. That is why we always aspire to create spaces that nurture and accommodate the human side of real estate.

Hydra Properties does not only see itself as only a real estate development company. Hydra Properties has clear social commitments and responsibilities. Hydra never misses an opportunity to give back to society through its endless community activities in the areas of cultural awareness, support to sport activities and providing major community service through its active and ongoing role in supporting health, education and social institutions.

Hydra Properties has rapidly expanded in the UAE with several mega projects in Abu Dhabi and Dubai. Relentless efforts have allowed it to expand globally into Mexico, where it has developed 'Hydra Waves', one of the finest luxury projects in North America.
The company nurses more global ambitions and will soon launch projects across the continents.

On the web HydraProperties.com

About SwissOpenAir
SwissOpenAir Concept AG (Ltd.) is a global entertainment company based in Switzerland. Our expertise is focused on the organization and coordination of a world-class mega Open Air entertainment event which consist of a large-scale Open Air Cinema, a festival of international cuisine and outstanding shows all supported by innovative and cutting-edge technology.

All started in 1989 on the lake of Zurich, Switzerland. The success of Zurich leads the concept to Basel, Bern and exported to Germany (est.1993), South Korea (est. 1998), Australia (est. 1998), Brazil (est. 2005) and Portugal (est. 2005).

The SwissOpenAir Concept is a unique non-linear program designed to stretch people's horizon's and promote breakthrough visions and utilizing multiple venues to showcase, discuss and "connect" important ideas in arts, design, business, film, technology, shows, education, etc.. The SwissOpenAir Concept is designed to appeal to a broad cross-section of people - with top movies and shows selected for their expectation, achievements, and their ability to communicate to a wide-ranging audience. An important value of the SwissOpenAir Concept is its accessibility. Strong support from sponsors allows the event to be priced at a level that provides for participation by a large diverse audience including students and young people. At nightfall, the unforgettable show experience begins. The centerpiece of this experience is our giant screen technology (over 400 square meters). Lying unobtrusively across the water or land during daylight hours, at nightfall the screen is hydraulically raised over four minutes to stand six stores high. This impressive visual experience is supported by 32 speaker digital surround sound. To complete the experience our film programs are selected and positioned as a festival of film. Typically a season will feature premiere, recent release films titles, spanning a range of genres and market positions; from comedy to thriller, and block-buster to art-house, and sharing a common suitability to the «Open Air environment»

About Dubai International Film Festival - In 2004, the Dubai International Film Festival launched with its theme of 'Bridging Cultures. Meeting Minds.'Going into its fifth year, DIFF is held under the Honorary Chairmanship of His Highness Sheikh Ahmed bin Saeed Al Maktoum. DIFF is a not-for-profit cultural event, presented and organised by the Dubai Technology and Media Free Zone Authority.

Reflecting Dubai's cosmopolitan and multicultural character, the festival showcases a wide selection of features, shorts and documentaries from around the world.DIFF aims to establish itself as a major international festival, while continuing to act as a platform for showcasing excellence in Arab Cinema and contributing to the development and growth of the regional industry and talent.

The 5^th Dubai International Film Festival will be taking place in Dubai from 11 to 18 December 2008.

For further information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 7322410
Email: khalil@cbpr.ae
Web: www.cbpr.ae

Joumana Tannous
Charisma Events
Tel: +971507479247
Mobile : +971 50 7479247
Email: joumana@charismadubai.com

© Press Release 2008 from Cicero & Bernay

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