02 Nov 2008 Press Release
 

The Dubai Mall opens at 2pm tomorrow

The Dubai Mall opens at 2pm tomorrow
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Regular opening hours 10am to midnight daily

Direct road access from Sheikh Zayed Road, Financial Street Road, Emaar Boulevard, Downtown Burj Dubai and new bridge off Interchange One

Public unveiling of Dubai Aquarium & Discovery Centre at 4pm


Dubai, UAE; November 2, 2008: The Dubai MallThe Dubai MallLoading..., the flagship shopping mall by Emaar Malls Group, will open doors to the public tomorrow, Tuesday, November 4 at 2pm. The opening of The Dubai MallThe Dubai MallLoading... marks the largest-ever opening of a shopping mall in the world in terms of retail offer. The mall will have smooth and easy access from Sheikh Zayed Road, off Financial Street Road (previously Doha Road), Emaar Boulevard, Downtown Burj Dubai and through the newly opened bridge off Interchange One.

Opening attractions at The Dubai MallThe Dubai MallLoading... include over 600 retail outlets with several of them including Waitrose, Hamleys and Kinokuniya Books marking their debut in the Middle East at the mall; Dubai Aquarium & Discovery Centre featuring a 270-degree walkthrough tunnel; the Olympic-sized Dubai Ice Rink; Fashion Catwalk atrium with 20-metre runway; and the world's largest indoor Gold Souk.

The Dubai MallThe Dubai MallLoading... will mark its Opening Day celebration with a series of high profile activities featured throughout the mall. Headlining the events calendar is the public unveiling at 4pm of the Dubai Aquarium & Discovery Centre, which has been awarded the Guinness World record for the 'World's Largest Acrylic Panel.' Other opening day attractions include fashion shows, exhibits, galleries and performers.

Mr Yousif Al Ali, General Manager, The Dubai MallThe Dubai MallLoading..., said: "The Dubai MallThe Dubai MallLoading... is a one-of-its-kind experience in the region and marks the future of retail in the region by reinventing the shopping experience for the whole family. Dubai has already established its place in the world as one of the best business and tourism destinations, and The Dubai MallThe Dubai MallLoading... as an ambassador for Dubai, will highlight to the world the capabilities and strengths of this city."

He added: "Everything about the mall is innovative and creative. Every detail within the mall, from floor to ceiling, has been carefully planned and executed to the highest aesthetic and architectural standards. With the mall's world-class integrated approach to retail and leisure, we are redefining the shopping mall experience for the people and visitors of Dubai."

The Dubai MallThe Dubai MallLoading... will have over 1,200 retail outlets and 160 food & beverage outlets spread over a gross leasable area of 3.77 million sq ft. Over 165 retailers - or 30% of the mall's total gross leasable area is dedicated to new retailers to the region, or brands opening up standalone stores for the first time. The mall is an integral component of Downtown Burj Dubai, a 500-acre mixed-use development anchored by the iconic Burj Dubai, the world's tallest building.

Amongst other world-class attractions at the mall are; SEGA Republic®, an indoor theme park; KidZania®, a unique children's 'edu-tainment' concept; The Grove, an open air streetscape with fully retractable roof and a 22-screen Cineplex, which will all come on line in 2009. The Dubai MallThe Dubai MallLoading... has confirmed its two department stores Galeries Lafayette and Bloomingdale's, both making their regional debut. There are over 14,000 undercover car park spaces across three car parks and an adjoining luxury 5-star hotel - The Address, Dubai Mall - with 250 rooms and 450 serviced residences.

-Ends-

About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC, a leading property developer based in Dubai, and drives its diversification into shopping malls. This is in line with Emaar's Vision 2010 to become one of the most valuable companies in the world. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world.

At the forefront of these developments is the flagship The Dubai MallThe Dubai MallLoading..., one of the world's largest malls in the heart of the Downtown Burj Dubai. Opening on November 4, 2008, The Dubai MallThe Dubai MallLoading... will be a premier lifestyle and entertainment destination. Emaar Malls Group is also developing two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island which is now open, and the Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community opening in late 2008. Recently, Emaar Malls Group unveiled Cairo Gate, Egypt's largest shopping mall and leisure destination at the Cairo-Alexandria Project site, a mixed-use development spread over 160 acres.

About Emaar Retail:
Emaar Retail is a wholly owned subsidiary of Emaar Malls Group LLC and is the vehicle for all retail operations. Emaar Retail is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses for all mall developments under the Emaar Malls Group umbrella.

Emaar Retail also manages the business operations for The Dubai mall's leisure and entertainment brands including KidZania®, SEGA Republic®, the Olympic-sized 'Dubai Ice Rink' and Dubai Aquarium & Discovery Centre. Emaar Retail has also entered into a joint-venture with Cathay Organisation in Singapore, to form Reel Entertainment to develop cinemas across the region including the flagship 22-screen Cineplex at The Dubai MallThe Dubai MallLoading....

Emaar Retail was established to drive Emaar Malls Group's developments in key emerging markets across the Middle East, North Africa and the Indian Sub-Continent through creating the right retail mix for the various markets.

About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest property development companies and is rapidly evolving to become a global provider of premier lifestyles. Emaar Properties, which has a strong presence in 36 global markets, has expanded into shopping malls in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation. For more information, visit www.emaar.com.

For further information, please contact:
Kelly Home / Roisin Lillis
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com, r.lillis@asdaa.com

© Press Release 2008

from ASDA'A Public Relations
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