| 30 Oct 2008 |
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Canon Middle East consolidates market share in printer segment with the launch of new laser and inkjet printers
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Latest CanonCanon
Partner Seminar aims to maximize impact of new product line upDubai, UAE, 30 October 2008: Canon Middle EastCanon Middle East
, the world’s leading innovator of imaging products and solutions, has launched its strongest printer line up yet with the addition of 14 new products in its Laser i-SENSYS range along with nine Inkjet Pixma printers and three new scanners. The new launches consolidate CanonCanon’s market share, with the company occupying number two position in terms of range of products in the Laser and Inkjet category.“CanonCanon has a very strong printer line up in terms of technology, performance and range and is one of the key players in the printing industry. The laser category is a fiercely competitive segment and one which we are confident has the potential for significant growth. CanonCanon’s new i-SENSYS laser range reveals a totally new and expanded colour multi function line up and a full range of mono MFP which will consolidate CanonCanon’s position in this segment,” said Bittu Mattam, Product Manager, Canon Middle EastCanon Middle East.
In addition to the i-SENSYS models, the new Pixma range builds on the lab quality photo printing legacy established by the Pixma brand takes it to a next level in terms of new feature additions and the introduction of a Wi-Fi model. While CanonCanon
’s three new entry level scanners boast higher scanning resolutions and faster scan speeds as low as 11 secs. The announcement of the new line up came at Canon Middle EastCanon Middle East’s Office Professional Print (OPP) seminar held at Movenpick Hotel, Dubai from October 26th to October 27th for its Tier One and Tier Two partners.
The OPP seminar is the latest in a series of Channel events organised by Canon Middle EastCanon Middle East and provides Tier Two partners with insight into the new CanonCanon line up and forthcoming strategies relating to the new products, development of Channels and marketing initiatives in the region. The seminar is designed to further improve CanonCanon’s relationship with its channel partners by providing a greater understanding of the OPP product range and valuable feedback from partners.
–Ends–
Middle EastCanonCanon
is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. CanonCanon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Inkjet & Laser printers). Canon Middle EastCanon Middle East is the operational headquarters for CanonCanon in this region, and is based in Dubai, UAE. Further information about Canon Middle EastCanon Middle East is available at: www.canon-me.com CanonCanon Contact:
Ruta Bublyte
Marketing Department
Canon Middle EastCanon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915079
Fax: + 971 4 3916715
e-mail: bublyter@canon-me.com
Agency Contact:
Linsey Worgan
d’pr
Tel: (9714) 331 1104
linsey@d-pr.ae
© Press Release 2008
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