| 07 Oct 2008 |
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Innovations in Mobile Advertising
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In a robust and technologically advanced economy, agencies and brands are in need of alternative advertising methods to promote their products, to maintain name recognition and to increase the brand awareness in the increasingly crowded market. Brands are searching for unique and effective methods to communicate to the mass. So digital marketing is becoming vital and more importantly mobile marketing since the communication could be more effective as well as interactive using new-age methodology.
Cell empower / i2i2
club along with BPG MediaBPG Media came up with a unique solution in conjunction with NokiaNokia to implement Mobile banner campaign on i2i2 Club for BPGBPG client, H&M keeping in mind the high penetration level of mobile in the Middle East especially in KSA. i2i2 club has started hosting Banner advertisements in their mobile content portal in Saudi Arabia, the first commercial campaign of its kind in the region for H & M.The i2i2
club WAP site is highly popular in the Middle East and its success is measured by thousands of hits a day. -Ends-
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Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
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