Innovations in Mobile Advertising |
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In a robust and technologically advanced economy, agencies and brands are in need of alternative advertising methods to promote their products, to maintain name recognition and to increase the brand awareness in the increasingly crowded market. Brands are searching for unique and effective methods to communicate to the mass. So digital marketing is becoming vital and more importantly mobile marketing since the communication could be more effective as well as interactive using new-age methodology.
Cell empower / i2 club along with BPG MediaBPG Media
came up with a unique solution in conjunction with NokiaNokia to implement Mobile banner campaign on i2 Club for BPGBPG client, H&M keeping in mind the high penetration level of mobile in the Middle East especially in KSA. i2 club has started hosting Banner advertisements in their mobile content portal in Saudi Arabia, the first commercial campaign of its kind in the region for H & M.The i2 club WAP site is highly popular in the Middle East and its success is measured by thousands of hits a day.
-Ends-
© Press Release 2008
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