| 06 Sep 2008 |
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Orange Jordan launches the unprecedented 'TV from Orange' service
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In celebration of its first anniversary for adopting the Orange brand name for all its services
Orange JordanOrange Jordan
, the sole integrated telecommunications operator in the Kingdom, has launched the advanced Internet Protocol TV service, "TV from Orange", the first-of-its-kind in the Kingdom designed for broadband connection (ADSL) and Livebox. The service was launched in collaboration with INTRACOM TELECOM, and Arab Radio and Television NetworkArab Radio and Television Network (ARTART). The launch ceremony took place during a press conference held on September 4 headed by Dr. Shabib Ammari, Chairman of the Board of Directors of Jordan Telecom GroupJordan Telecom Group, Mr. Mickael Ghossein, Jordan Telecom GroupJordan Telecom Group CEO, Mr. Tamouh Khauli, VP JTG / CEO Orange Innovations and Corporate Integrated Solutions, and Mrs. Wassila Zitoune, Orange Home Vice President
'TV from Orange' provides its subscribers with high-quality broadcast TV, Video on Demand (VoD), and a host of new interactive services such as weather information as well as news and local information in addition to a number of unparalleled services. The offering will feature premium Arabic and international content.
"We are proud to launch the 'TV from Orange' service under the commercial brand Orange," said Mr. Ghossein. "The launch of this service came as a response of Orange's understanding of the needs of the telecommunications market while keeping up to date with the international trends and enhancing Orange's position in the local market," Ghossein added.
Ghossein went on saying that offering this service comes inline with His Majesty King Abdullah II's vision to spread the Internet culture and to position the Kingdom as a regional telecommunications hub.
Orange InternetOrange Internet
will offer this service to its subscribers in two packages; the first will enable subscribers to watch 21 satellite channels for monthly fees reaching JD 25, while the fees of the second package will reach JD 30 for 25 satellite channels, and 1.5 JD's per Video on Demand.As to encourage subscribers to benefit from this service, Orange InternetOrange Internet will provide free setup fees on "TV from Orange" worth 40 JD's.
Commenting on this Mrs. Zitoune said: "Offering this service by Orange InternetOrange Internet conforms to our ambitious plan in being always in the lead and keeping up to date with the international telecommunications industry. It is also a solid proof to the strength and rock-solid infrastructure of the Group; since our customers can use the latest high-tech Livebox as a base of innovative bandwidth services which provides a speed of up to 2 MG".
Speaking about the Video on Demand service, Khauli pointed out that subscribers in this service will be able to watch the latest movies whenever they want with complete control over the movies they are watching.
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About Orange:
Orange is the key brand of France Telecom Group, one of the world's leading telecommunications operators with over 153 million customers in 220 countries worldwide.
In June 2006, as part of France Telecom Group's integrated operator strategy to deliver simple convergent products, Orange became the single brand for mobile, internet and TV offers in France, the United Kingdom, the Netherlands and Spain, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services.
Since its launch in 1994 in the UK market, Orange has been synonymous with making mobile communications an intuitive part of everyday life. Today the home of Orange has become Paris following their acquisition by France Telecom in August 2000. However, Orange is widely perceived as a global international brand stretching across the world.
About Jordan Telecom GroupJordan Telecom Group:
In 2000, France Telecom entered as a strategic partner and gradually increased its share in Jordan Telecom until it acquired 51% of shares to become the majority shareholder.
Jordan Telecom was first established in 1971 under the name "Telecommunications Corporation," which was then totally owned by the Jordanian government. In 1997 the corporation was privatized and became known as the Telecommunications Company, providing fixed line services.
Jordan Telecom GroupJordan Telecom Group decision was proclaimed in 2006 to integrate the fixed retail business unit, the mobile business unit, the internet and data business unit, the content business unit, and the wholesale business unit to be one giant integrated operator in Jordan.
The Jordan Group now serves more than 2.3 million subscribers with appropriate communication technologies, at affordable prices, and world-class service. The Jordan Telecom GroupJordan Telecom Group has started adopting mid of this year the Orange brand name for its services as part of a strategic plan aimed at providing the local market with world class services and products where it introduced its first milestone with the re-branding of Wanadoo; the Group's internet and data services business unit, into Orange, and then moved to the next phase by re-branding the fixed line services and finally the re-branding of its GSM operator into Orange.
About France Telecom:
France Telecom, one of the principal world telecommunications operators, had almost 160 million customers in five continents (220 countries or territories) as of December 31, 2006, out of which two thirds are under the Orange brand. In 2006, the Group achieved consolidated revenues of 51.7 billion euros. Launched in June 2005, the NExT program (New Experience in Telecommunications) is enabling the Group to continue its conversion as an integrated operator in order to make France Telecom the operator of reference for the new telecommunications services in Europe.
Since June 2006, Orange became the Group's single brand for the Internet, television and wireless telephony in France, the United Kingdom the Netherlands and in Spain, and Orange Business Services became the brand for the services offered to business worldwide. France Telecom is the second largest wireless operator and Internet access provider in Europe and among the world leaders in telecommunications services for multinational companies.
France Telecom (NYSE:FTE) is listed on the Eurolist market of Euronext Paris and on the New York Stock Exchange.
For further information:
Sofian Qurashi / Rana Kawalit
Phone: 556 1592
Fax: 556 1593
Email: s.qurashi@polaris.jo
© Press Release 2008
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