Emaar Properties unveils 'smart living' with 18 Burj Dubai Boulevard residential tower |
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Homes uniquely designed to maximize the use of space
Two high-rise towers with studios, one-, two-, and three- bedroom residences
Sale for Tower 1 opens on August 30 at Emaar Business Park and EmaarEmaar
's Abu Dhabi Sales Centre
Dubai, UAE; August 26, 2008: Emaar PropertiesEmaar Properties
will unveil one of Dubai's pioneering urban professional residential towers, designed by international architects and centrally located within Downtown Burj Dubai. A two tower complex, 18 Burj Dubai Boulevard elegantly incorporates curvilinear architecture, and is designed to maximize its spatial dimensions and is located on the vibrant Burj Dubai Boulevard. "Urban professional residences are a new trend in modern residential architecture with the accent being on maximising spatial use. EmaarEmaar is building on this trend with 18 Burj Dubai Boulevard, a valuable addition to the diverse portfolio of projects in Downtown Burj Dubai. Homes in 18 Burj Dubai Boulevard are specifically designed to meet the needs of discerning buyers who value a modern lifestyle in one of the most sought-after destinations in Dubai," said Mr Saif Al Mansoori, Sales Director, Emaar PropertiesEmaar Properties.
Featuring a 47-storey and a 31-storey tower, 18 Burj Dubai Boulevard also incorporates a pavilion level nestled between the two towers. The pavilion features a distinctly designed swimming pool and Jacuzzi, with several areas specifically designed for relaxation.
18 Burj Dubai Boulevard also features studios, one-, two- and three-bedroom homes designed with the optimal use of space in mind and replete with modern finishes, luxury fittings and advanced telecom & entertainment connectivity. Apart from the pavilion amenities, residents can also access an indoor swimming pool, a multi-purpose lounge with a central seating area, dining and sports rooms and exterior lounge with private dining and barbecue facilities, games room, children's play area and a full-size squash court.
"The central location of 18 Burj Dubai Boulevard on Downtown Burj Dubai offers residents the convenience of being in close proximity to The Dubai Mall, one of the world's largest shopping and entertainment destinations, and the financial and business nerve-centres in Dubai," added Mr Al Mansoori. "In addition to the Dubai Metro for enhanced connectivity, residents can also benefit from the Burj Dubai Tram system that connects all nodal points within Downtown Burj Dubai - regarded as the new 'soul of Dubai' and the most prestigious square kilometre on earth."
Sale of homes at Tower 1 of 18 Burj Dubai Boulevard will be held from August 30, 2008, at Emaar Business Park and EmaarEmaar's Abu Dhabi Sales Centre from 9am to 6pm. Dubai and other Emirate residents wishing to buy from Emaar Business Park must register online, while Abu Dhabi residents can make their purchases on a first-come, first-serve basis at the Abu Dhabi Sales Center. Online registration begins on August 27, 2008 at www.emaar.com. Several financial institutions are offering easy home finance options.
Potential customers can call toll-free 800-EMAAR (36227) or log on to www.emaar.com for more details on 18 Burj Dubai Boulevard which is designed and engineered by KEO International ConsultantsKEO International Consultants, an award-winning architectural design firm. 18 Burj Dubai Boulevard is a perfect complement to the modern residential towers in Downtown Burj Dubai that have opened to strong investor response.
Downtown Burj Dubai is the flagship mega-project of EmaarEmaar. Considered the newest neighbourhood in Dubai and covering 500-acres, Downtown Burj Dubai will feature a bustling boulevard that will strengthen the community life that is already taking shape. Currently open are three hotels in the area, Al Manzil, Qamardeen and The Palace, The Old Town which is directly connected to Souk Al Bahar, a shopping mall featuring Arabesque architectural elements. The area will feature a fountain that is envisaged as one of the world's finest water features integrating musical and attractive visual elements.
-Ends-
About Emaar PropertiesEmaar Properties
PJSC: Emaar PropertiesEmaar Properties
PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, EmaarEmaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation. EmaarEmaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively. Replicating its successful business model in Dubai, EmaarEmaar is extending its expertise in creating master-planned communities to international markets. EmaarEmaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, EmaarEmaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, EmaarEmaar is developing the US$ 26.6 billion King Abdullah Economic City, the region's largest private sector-led project. EmaarEmaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.
An award-winning developer, EmaarEmaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. EmaarEmaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
EmaarEmaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. EmaarEmaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
EmaarEmaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. EmaarEmaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com, n.william@asdaa.com
© Press Release 2008
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