du and Lammtara present FREEJ Season 3

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dudu

FREEJ Season 3 will have a sharper focus on culture and feature exciting guest character appearances. It will continue to have the popular character 'Abood', introduced in Season 2 (2007).

Launching FREEJ Season 3, Hala Badri, EVP Corporate Communications, dudu, said: "Our association with FREEJ is now into its third year and it is an initiative close to our heart. It has creatively portrayed Arabian culture and heritage to people in the region and succeeded in its efforts to connect with young people. We wish FREEJ Season 3 even greater success."

Mohammed Saeed Harib, the creator of FREEJ, said: "It gives me great pride to see FREEJ grow in popularity with every passing year. With the strong commitment of a partner like dudu, I look forward to achieving new milestones this year. I continue to look forward to the continued support and feedback from viewers of FREEJ to make it even more entertaining and educational."

dudu

dudu

Freej is sponsored by dudu in association with JBM, Al Arabiya FM, Emarat Al Youm Newspaper, and Mohammed Bin Rashid Establishment for Young Business Leaders, Dubai Media City and exclusively aired on Dubai TV and Sama Dubai TV.

Brainchild of UAE national Mohammed Saeed Harib and supported by dudu, FREEJ is the name of the Middle East's first 3D animated series that debuted on UAE television in 2006. FREEJ is the tale of four old national women living in a secluded neighbourhood in modern day Dubai. The show's main characters - Um Saeed, Um Saloom, Um Allawi and Um Khammas - try to live a peaceful life in the midst of the ever-expanding city around them, but the city's boom creates new social issues every day that they have to tackle in their own simple way. For those four old women, there is no issue too hard to crack with a good cup of coffee at Um Saeed's house. A new character Abood' was introduced in FREEJ Season 2 (2007).

FREEJ has seen unprecedented success and popularity since its debut. It was voted the number one Arabic TV show in both 2006 and 2007 and is the first UAE TV show to be broadcast on an English TV channel - Dubai One. It is also offered by dudu as 'Mobisodes' on Mobile TV and is the first ever UAE TV series to be available on flights operated by Emirates Airlines, Etihad Airways and Qatar Airways. More than 20,000 DVDs of FREEJ Season One have been sold in 11 countries and by the end of 2008 'FREEJ' is expected to have over 200 product lines.

-Ends-

dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of dudu's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. dudu business offers include Closed Business User Group and preferred International Destinations.

dudu's retail network, currently numbering 16 dudu shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of dudu services to customers.

dudu is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.

dudu was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

For further information, please call:
Bina Mathews
PR Manager
du
Mobile: +971 55 4577984
Tel: +9714 3693828
Fax: +9714 3604440
Email: bina.mathews@dudu.ae

© Press Release 2008