| 07 Aug 2008 |
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Emaar Misr builds on Marassi's tourism appeal with the renovation of Alamein Hotel
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Makes rapid progress on master-planned resort development
Construction on-going as per schedule
An array of summer fun activities scheduled for guests
50-year-old hotel gets modern face-lift with several lifestyle amenities
S.A.E, the wholly-owned subsidiary of Emaar Properties PJSC, continues to energise one of the best beach destinations on the North Coast with its Marassi resort project in Sidi Abdel Rahman Bay. Even as construction of the master-planned resort project continues on an accelerated schedule, Emaar MisrEmaar Misr totally revamped the historic Alamein Hotel in record time, giving the local economy a major boost. The 50-year-old Alamein Hotel has great social significance and is the first beachfront hospitality project in the region. With Emaar re-opening the hotel with a facelift, there is a further surge in visitor inflow to the region. Emaar MisrEmaar Misr has renovated the hotel by retaining its traditional Egyptian character while adding on luxury finishes and modern amenities. To maximize on the summer rush, an array of summer-fun activities has been launched for guests and visitors.
Mr Sameh Muhtadi, Chief Executive Officer, Emaar Misr for DevelopmentEmaar Misr for Development S.A.E, said: "Marassi is redefining the cultural, social and tourist heritage of Sidi Abdel Rahman Bay region, which is one of the finest and most historic beaches in Egypt. While we are focused on completing Marassi as per schedule, we undertook the renovation of Alamein Hotel to create a vibrant lifestyle environment for residents and visitors, and thus give a glimpse of the differential that Marassi will bring to the locality. The work was undertaken in a record time of five weeks, highlighting the project execution capability of Emaar MisrEmaar Misr."
The EGP 9.92 billion (AED 6.39 billion, US$1.74 billion) Marassi is a Mediterranean-styled self-sustaining lifestyle neighbourhood, easily accessible from the Burj El Arab and El Alamein airports, both offering direct connections to major European cities. The project is also in easy proximity to historic sites and offers residents the choice of desert safari, eco-tourism and diving pursuits. Work on the project is ongoing with site grading completed and the construction of the beach clubhouse - the first of its kind in the region - progressing. The 6.25 million sq m gated community features premier leisure amenities including a world-class beach resort, a vibrant town centre, marina, golf course and hotels set amidst lush greenery and lagoons.
For Alamein Hotel, Emaar Hospitality GroupEmaar Hospitality Group, the hospitality & leisure subsidiary of Emaar Properties, decided on the toiletries, bed linens, kitchenware, catering and branding, in line with the international standards of the company. Heba El Dessouky, ID Co-ordinator, Emaar Misr for DevelopmentEmaar Misr for Development, said: "Guest reaction to the renovated Alamein Hotel is overwhelming. They are impressed by the new look of the property, the superior quality of finishes and modern amenities. This has put the spotlight on the international standards that Emaar brings to its projects."
A perfect showcase of Egyptian hospitality and culinary traditions, the Alamein Hotel was renovated on the basis of designs by a team of young Egyptian architects, MA Design Studio. Alamein Hotel has 70 guest rooms, 24 chalets and four presidential villas that are named after their first guests - President Gamal Abdel Nasser and Minister of Defence Abdul Hakim Amer. The hotel offers a range of food & beverage options, fitness facilities and business amenities, making it an ideal stop-over for leisure travellers.
Emaar MisrEmaar Misr has also renovated the Alamein Hotel gardens and the approach road from the highway. The main entrance has been rebuilt, and an aesthetic lighting system introduced.
Emaar MisrEmaar Misr is one of the largest investors in Egyptian real estate with an investment portfolio of EGP 31.67 billion (AED 20.33 billion; US$5.54 billion), and is developing the EGP 12 billion (AED 7.7 billion; US$2.1 billion) Uptown Cairo; the EGP 5.75 billion (AED 3.67 billion; US$1 billion) residential community located at the fifth district New Cairo City; and the EGP 4 billion (AED 2.56 billion; US$700 million) commercial cum residential development on the Cairo - Alexandria desert road.
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About Emaar Misr for DevelopmentEmaar Misr for Development
S.A.E:Emaar Misr for DevelopmentEmaar Misr for Development
S.A.E is the wholly owned subsidiary of the UAE-based Emaar Properties PJSC, a global property developer with a collective presence in over 36 markets spanning the Middle East, North Africa, Pan-Asia, Europe and North America.Emaar MisrEmaar Misr is one of the largest foreign direct investor in Egypt's real estate sector with an investment portfolio of EGP 31.67 billion (US$5.54 billion). Emaar's expansion into Egypt is in line with the company's Vision 2010 to become one of the most valuable companies in the world.
Emaar has identified Egypt as a key market for growth, and has announced four key projects: The EGP 12 billion (US$2.1 billion) Uptown Cairo; the EGP 9.92 billion (US$1.74 billion) Marassi, a 1,544-acre tourist and residential destination at Sidi Abdul Rahman; the EGP 5.75 billion (US$1 billion) residential community located at the fifth district New Cairo City; and the EGP 4 billion (US$700 million) commercial cum residential development on the Cairo - Alexandria desert road, which also features the largest outdoor shopping and entertainment destinations in the country, Cairo Gate.
About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar, ranked on the FT 500 Global companies, is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower the world's tallest building. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Algeria, Libya, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.
Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities. Emaar has joined hands with Giorgio Armani, Accor Hotels and Premier Travel Inn to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 180 budget hotels in India.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Nivine William / Sameh Selim
ASDA'A Public Relations
Tel: (+971 4) 334 4550
E-mail: n.william@asdaa.com, s.selim@asdaa.com
© Press Release 2008
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