27 Jul 2008 Press Release
 

First Alexi Andriotti outlet opens at Dubai Festival City

First Alexi Andriotti outlet opens at Dubai Festival City
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Dubai, July 27, 2008 - Retail veterans Pride Group Holdings, the parent company of a number of retail and real estate ventures in the UAE, recently added the popular European fashion accessory chain Alexi Andriotti to their diverse portfolio by opening its first store at the highly acclaimed Dubai Festival CityDubai Festival CityLoading....

Alexi Andriotti, established in the year 2000, has seen remarkable success across the globe, with more than 90 stores across Greece, Italy, Germany, Poland, Cyprus, Australia, Saudi Arabia, and now the UAE. Known for its versatile styles and exotic influences, Alexi Andriotti has created a cosmopolitan brand that has managed to transcend cultural boundaries, resulting in the company's rapid international growth.

"Having observed the city's growing demand and receptiveness towards trendy and high-quality fashion accessories, we thought it best to utilize the opportunity and step in to add yet another option to the vast list of renowned fashion names available to shoppers. We feel that Alexi Andriotti fashion accessories have immense potential in the UAE, and Dubai in particular," said Musadiq Shah, Chairman, Pride Group Holdings.

"Alexi Andriotti's international reputation and high-quality standards in conjunction with Pride Group Holdings' retail expertise in the region promises an ideal blend for success, and we are proud to be associated with them," said Pradeep Gupta, Vice President of Pride Group Holdings.

Makis, Business Development Manager of Alexi Andriotti, said, "Alexi Andriotti's launch in Dubai signifies the importance of the city as a fashion leader in the region, and the recognition of a thriving retail sector. Our accessory lines are designed to help people differentiate and express their personalities through fashion, and with Pride Group Holdings, we are confident that we will make our impact felt in Dubai."

-Ends-

About Pride Group Holdings:
Pride Group Holdings is a UAE-based company focusing on the retail, real estate and hospitality sectors. The companies under the Group's umbrella include Pride of Kashmir, Cashmir, Alexi Andriotti, Pride Resorts, Pride Group Properties. Group Chairman Musadiq Shah started the company with Pride of Kashmir's first outlet in Dubai in 1995, and has since developed the Group through an aggressive expansion plan.

For further information please contact:
Radhesh Menon
Ph: 04-3642884
radhesh.m@conceptgroup.ae

Shinoj Shamsudheen
Ph: 04-3903946
shinoj.s@conceptgroup.ae

© Press Release 2008

from Concept PR
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