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Mon, 22 Mar 2010 | 14:49 GMT
Mon, Mar 22, 2010, 14:49 GMT
 

GM's sales across GCC spiral 7% in first half

The Saudi Gazette
 
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16 July 2008
DUBAI - Citizens and residents in the Gulf are continuing to buy General Motors (GM)General Motors (GM)Loading... vehicles in increasing numbers, according to figures released today, which show a 7 percent rise in GMGMLoading... sales in the GCC during the first half of 2008 compared to the same period last year.

GMGMLoading...'s brands in the Gulf Cooperation Council (GCC) - Chevrolet, Cadillac, GMC, HUMMER and Saab- registered outstanding sales of 66,782 units during the first half of 2008. These impressive results come in the same year that GMGMLoading... celebrates its 100th Anniversary.

Oman led the way for GMGMLoading... in the GCC (+45 percent), followed by the UAE (+37 percent), Bahrain (+29 percent) and Kuwait (+20 percent). Saudi Arabia, GMGMLoading...'s biggest market, sold 39,211 units, while Qatar recorded sales of 3,648 units.

GMC has once again registered major growth in the GCC, with 35 percent more vehicles sold than in the same period last year. This increase was mainly driven by the continuing popularity of GMC's full-size SUVs, the Yukon and Yukon XL, with 14,396 units sold, as well as the impact of the new Acadia luxury Crossover SUV, which recorded sales of 3,123 units. GMGMLoading... Premium Brands - Cadillac, HUMMER and Saab - saw sales rise by 25 percent to 3,901 units, while Chevrolet continued in its role as the foundation brand.

At a press briefing on Tuesday to announce GMGMLoading... results in the region during the first half of the year, John Passadis, director of sales - General Motors Middle EastGeneral Motors Middle EastLoading... Operations, said: "The growth that General MotorsGeneral MotorsLoading... has registered across the GCC during the first half of 2008 should be attributed to few factors. This business is about great products. And, GMGMLoading... offers a unique line-up supported by professional dealer network and a series of unique customer focused programs. It is also down to our strong dealer partners in the GCC."

As with the GCC, General MotorsGeneral MotorsLoading... has experienced record success across the rest of the region in the first half of 2008, with best-ever sales in the Middle East region reaching 71,452 units, also up 7 percent on the same period last year. Growth in the smaller markets has been outstanding. The Levant countries of Lebanon, Jordan and Syria had an excellent first half year, with combined sales increasing by 32 percent.

The GMC brand experienced booming sales in the Middle East during the first half of 2008, with sales of 22,874 units, up 38 percent on 2007. GMC's full-size SUVs, the Yukon and Yukon XL, were a major factor behind this success, with combined sales of 14,475 units, up 30% from last year. The luxury Crossover SUV Acadia also is still on a roll with 3,359 units sold during the first half of 2008 - one year only after its arrival in the region it is already established among GMGMLoading...'s top ten best-sellers. Growth was further boosted by the arrival of the all-new compact crossover SUV, the GMC Terrain.

General MotorsGeneral MotorsLoading...' Premium Brands - Cadillac, HUMMER and Saab - also have had big percentage increases in sales across the Middle East region with sales of 4,193 units, up 26 percent from previous year. The award-winning, all-new CTS luxury sedan has proved to be a top-of-mind choice for many premium brand customers, recording a massive 468 percent year-on-year increase in sales. The Escalade luxury SUV recorded a rise in sale of 22 percent with 1,178 units sold, while the rugged HUMMER brand experienced positive growth, up 13 percent to 1,801 units, thanks to the popularity of the H2 and H3 SUVs. Chevrolet remains GMGMLoading...'s strongest brand by volume, with customers buying 44,120 Chevy's.

Chevrolet's best sellers, the full-size SUVs - the Tahoe and Suburban - together recorded growth in sales of 15 percent, with 7,694 units sold. The Aveo sales increased to 7,142 units, making it GMGMLoading...'s second biggest seller. Sales of the Captiva and Epica were also up by 40 percent and 37 percent respectively.

© The Saudi Gazette 2008

 
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