Dubai, UAE - Emaar PropertiesEmaar Properties has unveiled a selection of elegant residential units in Downtown Burj Dubai to open for sale on July 12, 2008. The architecturally exceptional homes are located in the prestigious Standpoint, Burj Place, "M" Burj Dubai and Burj Park V projects, which have already been launched to overwhelming investor response earlier.

The current roster of homes is unique in that all of them offer uninterrupted views of Burj DubaiBurj Dubai, the world's tallest building. Potential customers can choose from studios, and one-, two- and three-bedroom apartments that feature elegant finishes and advanced amenities. Other units within Downtown Burj Dubai will also be on sale at the event.

On-line registration at www.emaar.com for the limited number of homes and office units will start on July 10, 2008 at 10am, and registered customers offered the units on a first registered, first served basis on the sale day, July 12, 2008, from 9 am to 6 pm. The event will be hosted at the Downtown Living Sales Centre and at Emaar's Abu Dhabi Sales Centre.

Mr Saif Al Mansoori, Sales Director, Emaar PropertiesEmaar Properties, said: "Downtown Burj Dubai has established itself as one of the most sought-after residential and commercial developments in Dubai. Apart from the amenities such as Souk Al Bahar, the soon-to-open Dubai Mall and several hotels, the mega flagship project features some of Dubai's most architecturally exceptional buildings including Burj DubaiBurj Dubai."

He added: "Standpoint, Burj Place, 'M' Burj DubaiBurj Dubai and Burj Park V have been designed by a team of international architects and are noted for their elegant structure, excellent finishes and ease of accessibility to the business nerve centres of the city. These unique units, opening for sale, give potential investors another opportunity to own a home in Downtown Burj Dubai."

Located on Burj Dubai Boulevard, Standpoint offers residents a fresh and distinctive perspective to modern living, offering an array of lifestyle choices, while Burj Place is a perfect integration of residential spaces with retail, recreational and leisure amenities including a connection to Burj DubaiBurj Dubai tram system. Majestic and modern, "M" Burj Dubai comprises two towers of 50 and 22 storeys and has been designed award-winning international architects. Burj Park V is part of the Burj Park district, a premium waterfront residential zone, offering direct access to Burj Lake Promenade and to Park Island.

All four projects are in close proximity to The Dubai Mall, one of the world's largest shopping and entertainment destinations. Residents can also benefit from a range of lifestyle amenities such as health clubs, swimming pools, games rooms and children's play areas.

The 500-acre Downtown Burj Dubai is the fastest shaping modern mixed-use development in Dubai, and is described as the new 'heart of the city.' Several homes in the mega-project have been handed over to customers, and the hotels, shopping centres and business houses give the community a vibrant outlook.

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About Emaar PropertiesEmaar Properties PJSC:
Emaar PropertiesEmaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively. Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj DubaiBurj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.

For more information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com / n.william@asdaa.com

© Press Release 2008 from ASDA'A Public Relations

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