Doha, 1 July 2008: Saad Buzwair Automotive (SBA), the official distributors of Volkswagen in Qatar is strengthening the Volkswagen brand in the market by introducing a wider variety and more diverse product portfolio which suits all age groups and lifestyles, from the sporty Golf GTI and iconic Beetle to the family saloon car, the Passat and Jetta, to the elegant coupe-convertible, the Eos, the luxurious Phaeton, the premium SUV, the Touareg and recently the new compact SUV, the Tiguan. In addition to this SBA will also be launching a new and expanded Volkswagen showroom due to open later this year, which will cover an area of 1000 square meters that will display all of the Volkswagen models.  

In line with this expansion, SBA has announced the appointment of Mr. Raed Muti as the new General Manager of the Volkswagen brand who will be responsible for overseeing all aspects of the business. With over 15 years experience in the automotive industry, Mr. Muti, a mechanical engineer graduate from the University of Southern California, has held several managerial positions across a variety of automotive brands, with a special focus on the Middle East market. During this time he has amassed a wealth of knowledge and a profound understanding of the evolving and growing automotive industry in the region.

In his new position, Mr. Muti aims to raise awareness of the Volkswagen brand and their growing product portfolio whilst ensuring the highest delivery of service is provided to customers.  One of Mr. Muti's main objectives over the next six months will be to expand their team of experienced resources in line with strengthening the after sales and the opening of the Volkswagen showroom later this year.

Commenting on his new role, Mr. Muti said: "It is an exciting challenge for me to take on this new position as the General Manager of the Volkswagen brand at SBA. This is a great time for me to join the team at SBA and help generate further growth and increase market share for Volkswagen in Qatar. With the team's support, I plan to use my knowledge and experience to maximize business revenue within the region through our pool of resources, our new and expanded showroom as well as boost sales of our diverse product portfolio."

-Ends-

For more information please contact:
Mona El-Mahdi
Public Relations Manager
Volkswagen Middle East
Tel: +971-4-204 5888
Fax: +971-4-204 5898
E-mail: mona.elmahdi@volkswagen.avme.ae

© Press Release 2008

 

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