| 28 May 2008 |
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Business Wire Enters Gulf States Region with Exclusive Sales Agreement with News-Services Group Middle East
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DUBAI, UAE & New York - May 28th, 2008: Seeking to introduce Business Wire's complement of global media and investor relations services to one of world's fastest growing financial centers, Business Wire has entered into an exclusive sales agreement for the MENA region with Dubai-based News Services Group-Middle East [NSG-ME], it was announced today.
NSG-ME (www.nsg-me.com) will market Business Wire's services throughout the Middle East and North Africa region including: Algeria, Bahrain, Egypt, Iraq, Iran, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, UAE and Yemen.
In response to members anxious to reach the booming Gulf region, Business Wire will leverage NSG's ME Newswire (www.me-newswire.com) to expand its regional coverage. ME Newswire includes direct network access to the Emirates News Agency [Wakalat Anab'a al-Emarat, also known by the acronym "WAM"]. WAM reaches all major print and online media, as well as corporations and government ministries. NSG will supplement WAM's network with targeted delivery to individual editors and trade media drawn from NSG-ME's proprietary media database.
Agence France-Presse will continue to provide the media backbone of Business Wire's Arabic-language regional Middle East network.
"Dubai has catapulted to the top ranks of the world's leading business hubs" said Cathy Baron Tamraz, Business Wire's president and CEO, in making today's announcement. "NSG-ME brings local knowledge and insight, coupled with a strong understanding of the portfolio of possibilities available to reach global investors, businesses and consumers. Business Wire anticipates that the corporate news flow out of the region will grow dramatically as a result of NSG-ME's links to business and government decision-makers."
"Our agreement with Business Wire is a significant development for companies and organizations based in the Middle East and North Africa,"
noted Managing Director Tony Abi Hanna, speaking from NSG-ME's headquarters in Dubai Media City. "We are providing a convenient and powerful platform to reach tens of thousands of media outlets worldwide, including both regional and global markets. We provide an added dimension in that our staff of media professionals and consultants will counsel clients on how to best maximize the communications opportunities that we are introducing into the marketplace."
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About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
Business Wire was founded in 1961.
About News Services Group-Middle East
NSG News Services Group Middle East is the Middle East & North Africa leading corporate news services provider - Distribution, Monitoring & Search Engine Optimization.
ME Newswire, the news distribution arm of NSG, assists the top companies in each country across the MENA region in raising their profile, increasing awareness of their image, products, reputation and the effectiveness of their corporate communication strategy. ME Newswire works with PR Agencies and in-house communication departments in supporting their communication distribution requirements.
ME Newswire allow clients to communicate their messages unaltered to domestic, regional and global most relevant audience increasing the chance of pick-up and therefore maximizing its visibility. Moreover, ME Newswire will be operating network stations through out the Middle East and North Africa countries making interactions with clients more convenient.
Contact:
Neil Hershberg
Business Wire
Tel: +1-212-752-9600
Tony Abi Hanna
NSG | News Services Group Middle East
Tel: +971-505050-957
© Press Release 2008
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