| 15 May 2008 |
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Damas unfurls exclusive Hysek watches launched during Baselworld
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Avant-garde watchmaker presents six new lines this season
Dubai, UAE - DamasDamas
, the leading international jewellery retailer in the Middle East, unfurls the exclusive Hysek timepieces in Dubai which were launched during Baselworld recently. Hysek has always been an avant-gardist and atypical brand which heckles and dares the difference. Its philosophy is to imagine and create objects with strong personalities which ally a refine and high-tech style for customers eager to own singular objects.Commenting on the latest brand, Tawhid Abdullah, Managing Director of DamasDamas, raved: "The brand Hysek is recognised for its creativity and exclusive typology which has enriched the traditional sector of the Swiss watchmaking industry. The Hysek concept is characterised by very creative models, with singular and distinctive cases. The brand has created its own manufacture and introduced its first tourbillon with amazing features at Baselworld this year. Thus we are proud to bring the same stunning collection to Dubai which will surely please watch collectors and connoisseur."
The main features of the Hysek identity are not only the dial displaying numbers 1-5-7-11, but also the fold-over buckle, and exclusive design of the brand in perfect harmony with the case. This year the brand has introduced six new lines with a strong design which reflects Hysek spirit, superior identity and a unique personality.
Abyss Tourbillon
Hysek's Abyss Tourbillon - a complicated watch - is introduced this year. This model is a visual and technical marvel and presents a power reserve and a big date. The date's disc is visible behind a marvelous sapphire dial which covers half of the tourbillon, housed in a splendid case in titanium. It comes in the limited edition of 30 pieces.
Abyss Dual Time Limited Edition
This model presents a double GMT, the horns, crown protection and bezel blocking system are in titanium and the unique dials stamped with Hysek impress providing a more sportive touch to the watch. The bezels show the city's name fitting with the time zone thanks to a simple adjustment. Three versions in gold and titanium, titanium and gold set with diamonds or bicolore and titanium will seduce those who are in search of exclusivity and refinement.
Abyss Second Retrograde
This model is a new variation of the Abyss Explorer. You can read the seconds thanks to a retrograde needle on a 60 seconds counter situated at 6 o'clock and a big date at 12 o'clock. This piece with a strong character has a bezel in black PVD with polished figures and decorative lines. It is available in rose gold, steel or bicolour.
The three exclusively feminine models are Abyss H, 10 Quartz and Duna. Abyss H is a big date watch. Its dial is set with diamonds and a bezel in black PVD. The 10 Quartz claims to seduce a less demanding public though they long for design and unique objects. The elegant and refined Duna model is fit to wear at all occasions. The new version is smaller in size and more discrete but more glamorous. The model will be available in steel and gold.
As hanged up in wheels Milky Way, a three dimensions earth of 12mm diameters at 12 o'clock turns itself in 24 hours and can be set at the local time or at the GMT time. The precious minute repeater mechanism is set in an extraordinary complicated case.
Furtif
This exceptional model has a sapphire glass suspended to the case which gives the impression of wavering. A manual winding tourbillon it is decorated and hand engraved with a 18k gold frame bridge which reminds on of the brand's historical background.
VKing Hesperos
The name 'Hesperos' finds its inspiration in the Greek mythology meaning 'The God of Time' and thus it enriches Hysek's complication offer. This dual time GMT retrograde tourbillon allies the excellence and refinement of the Swiss traditional watch-making and offers a unique design and personality in line with Hysek's style. A sapphire glass situated at the backside of the watch allows one to observe its mechanism.
The exclusive collection of Hysek watches is available at DamasDamas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Burj Al Arab, Mall of the Emirates, City Centre, Wafi City, Emirates Towers, Festival City, Madinat Jumeirah and Emirates Palace Abu Dhabi.
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About DamasDamas:
The journey of DamasDamas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide. DamasDamas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led DamasDamas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.
For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
e-mail: pr@theideaagency-me.com
© Press Release 2008
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