Scania increases presence in Arab markets on the Gulf |
|
HRH Crown Princess Victoria of Sweden, with Farid Mohammed Ahmed, Secretary General, Dubai World, Ibrahim Al Janahi, Senior Vice President Commercial Sales, Jafza, and HE Bruno Beijer, Swedish Ambassador to the UAE, at the event.
Scania will begin assembly of complete vehicles in Jebel Ali Free Zone Scania is establishing an industrial facility in Dubai for bodyworking and equipping complete vehicles.
"From here we will deliver high-quality fully built vehicles that are adapted to the requirements and operating conditions that apply in the region," said Per Hallberg, Scania's Head of Production and Procurement, at a groundbreaking ceremony attended by Swedish Crown Princess Victoria and other dignitaries.
The facility will have the capacity for customisation of about 1,400 vehicles per year and is located in a 20,000 square metre industrial site in the expansive Jebel Ali economic free zone in the port area of Dubai. Operations will begin during the second half of 2008 and will initially encompass vehicles for construction haulage, such as tipper and concrete trucks, but the facility will also be adapted for future bus bodyworking.
Establishing the plant in Dubai is part of Scania's growth strategy, which includes a greater focus on vehicles in segments where Scania has a weaker position today than in the traditionally strong long-haul segment.
"Our collaboration with selected suppliers that are well-established in Arab markets, together with the shorter lead and delivery times provided by the Dubai facility, will greatly benefit our expansion in the region," Mr Hallberg says.
There is very high demand for heavy trucks and buses in the region due to large investments in infrastructure and new construction ? not only in the United Arab Emirates but also in the other Gulf states. The market for heavy trucks is beginning to approach 20,000 per year. Demand for tourist coaches and public transport buses is also increasing.
"Scania's growth scenario for 2009 and onward also includes increasing our sales in the Gulf states in new segments and gaining market share," says Klas Dahlberg, Scania's regional sales director.
Farid Mohammed Ahmed, Secretary General, Dubai WorldDubai World
, commended Scania on the move that has come at the right time in the right place. "It is a proud moment for Dubai WorldDubai World
to witness today the addition of yet another facility that enhances JafzaJafza's position as a primary catalyst for business development in the GCC and the Middle East. Having Scania, one of the world's biggest manufacturers of heavy trucks and buses as our valued partner will definitely support our role in the development and growth of Dubai," he said.Mr. Ibrahim al Janahi, Senior Vice President, Sales, JafzaJafza
congratulated Scania for its increasing focus on the region. He said: "We are delighted to welcome Scania to Dubai and in particular to the Jebel Ali Free Zone, which they have chosen as their regional base. Their decision reflects the company's increasing interest in this market which also coincides with JafzaJafza's own policy of encouraging operations that are relevant to this region. We are glad to facilitate the company's industrial foray into Dubai." Later this year, Scania will also inaugurate a regional centre for sales and service training in Dubai.
"Training and recruitment of personnel is important to enable Scania to increase sales and develop its service market business in the region," Mr Dahlberg says.
- Ends -
About Scania
Scania is one of the world's leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. A growing proportion of the company's operations consists of products and services in the financial and service sectors, assuring Scania customers of cost-effective transport solutions and maximum uptime. Employing 35,000 people, Scania operates in about 100 countries. Research and development activities are concentrated in Sweden, while production takes place in Europe and South America, with facilities for global interchange of both components and complete vehicles. In 2006, invoiced sales totalled SEK 84.5 billion and net income amounted to SEK 8.5 billion
For more information, please contact:
Hans-Åke Danielsson
Press Manager
Tel. +46 8 8 553 856 62
© Press Release 2008
from World-View Communications
Community Comments (0) - 
Comment on this article 
Comment on this article
The opinions of the authors expressed herein do not necessarily state or reflect Zawya. Read our Comment Policy.
Loading ...
Zawya Comment Policy:
-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
Community Buzz
Stories
Loading...Companies
Loading...Projects
Loading...Blogs
Loading...