Panasonic Marketing Middle EastPanasonic Marketing Middle East

Every member of the GCC saw PanasonicPanasonic's Air-conditioner sales increase from between 120 percent in Kuwait to 200 percent in Iran.

The UAE saw PanasonicPanasonic increase sales by 130 percent, while Oman saw a 165 percent jump in sales on 2006.

Across the entire GCC region, PanasonicPanasonic experienced a 124 percent increase over the last year resulting in a 12 percent share of the total air-conditioning market.

Abby Thomas, Product Manager, Panasonic Marketing Middle EastPanasonic Marketing Middle East says that these increases are a direct result of PanasonicPanasonic expanding its line up and introducing new products into the market.

"We've been able to reach out to more businesses and markets due to the larger capacity of some of our new air-conditioning units," he said.

"The 124 percent sales increase in the GCC makes us the fourth largest supplier of air-conditioning units in terms of market share for the Split Category. In 2008 we hope to increase these figures further to place us at number three, which would mean a 15 percent market share."

To facilitate PanasonicPanasonic's planned market share capture, Thomas says the up coming e-ion Air Purification system release will be a major factor.

The e-ion Air Purification System is the first of its kind in the industry and is designed specifically for the GCC market. It provides air purifying capability proven to be 10% better than any other air-con unit currently available.

The increasing effects of Global Warming on this region have led to the product development of these air-con units, to make them highly efficient even at extreme temperatures of 55 degree Celsius.

"The new system is the most energy efficient on the market and features a compressor designed to withstand the extreme climatic conditions that are so prevalent in this part of the world," says Thomas. "This combination of efficiency, purification with cooling makes for one of our unique selling points that will contribute to PanasonicPanasonic's growing presence in the air-conditioning market."

-Ends-

Editor's Note:
Best known by its PanasonicPanasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the PanasonicPanasonic brand, visit the company's website at http://panasonic.net. PanasonicPanasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle EastPanasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:
Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle EastPanasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311
Web site: www.panasonic.ae

Nick Langmead
Senior Consultant
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977
Mobile: +971 50 884 7764
Email: nick@cbpr.ae
www.cbpr.ae

© Press Release 2008

 

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