Marriott International, IncMarriott International, Inc

The appointment of BPG Public Relations is a strategic initiative aimed at promoting and further enhancing the profile of Marriott InternationalMarriott International in the Gulf and the Middle East.

BPG Public Relations, part of the BPG GroupBPG Group, is a brand that best exemplifies the adage 'Think Global, Act Local'. With a network that spans the region, and with more than 210 dedicated professionals from 28 different nationalities, BPG is arguably the most multi-cultural communications services group in the region.

BPG Public Relations is currently developing a communications programme centering on enhancing the strong brand values and reputation which Marriott enjoys in line with its vision.

June Farrell, Vice President (International Public Relations) at Marriott InternationalMarriott International Inc., said: "Marriott InternationalMarriott International is on the threshold of an exciting era, especially here in the Gulf and Middle East, as we will be adding a number of new properties to our portfolio. Hence, it is important that we reach out to audiences in key markets through the appropriate media channels. We are confident of BPG Public Relations' commitment to helping us achieve our goals."

Mrs Farrell added: "Communicating the correct messages is vital to ensure our continued success and we were looking for a regional marketing communications partner with proven expertise in the GCC region and a thorough understanding of our strategy. We are confident that BPG Public Relations is the right consultancy to help us achieve this."

David Allan, Senior Vice President of BPG Public Relations, said: "BPG Public Relations is looking forward to adding real value to the image of Marriott InternationalMarriott International in the Gulf region through its PR endeavours. Our concerted efforts are centered on leveraging our expertise in the region into focused and effective communications strategies for Marriott. This relationship looks to synergize the strengths of both partners to ensure best results for this leading hospitality brand."

-Ends-

About Marriott InternationalMarriott International:
Marriott International, IncMarriott International, Inc. (NYSE: MAR) is a leading lodging company with more than 2,900 lodging properties in 68 countries and territories. Marriott InternationalMarriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers and golf courses.

The company is headquartered in Washington, D.C., and had approximately 143,000 employees at 2005 year-end. It is ranked as the lodging industry's most admired company and one of the best places to work for by Fortune magazine. The company is also a 2006 U.S. Environmental Protection Agency (EPA) Energy Star partner. In fiscal year 2006, Marriott InternationalMarriott International reported sales from continuing operations of $12.2 billion. For more information or reservations, please visit www.marriott.com

For further information, please contact
Ghada Kammoun,
BPG Public Relations,
Dubai
Tel: +9714-295 3456;
Fax: +9714-295 1027
E-mail: gkammoun@batespangulf.com

© Press Release 2008

 

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