| 17 Dec 2007 |
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Etihad title sponsor of Formula 1 Abu Dhabi Grand Prix
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Etihad AirwaysEtihad Airways
has signed a three year deal to be the title sponsor of the FORMULA 1™ Abu Dhabi Grand Prix, starting with the inaugural race in 2009.The seven-figure deal will see the Formula 1™ race in the UAE's capital city named the "FORMULA 1™ Etihad AirwaysEtihad Airways Abu Dhabi Grand Prix" until 2011. It also provides EtihadEtihad with a major trackside advertising package and podium branding for the Abu Dhabi Grand Prix.
The deal was secured by Allsport Management, part of the Formula One Group, and was officially signed by James Hogan, Etihad AirwaysEtihad Airways' chief executive and Bernie Ecclestone, president and chief Executive of the Formula One Group at FORMULA 1™ headquarters in London.
Mr Hogan said: "To have secured the title sponsorship for the inaugural FORMULA 1™ Abu Dhabi Grand Prix and beyond is a tremendous honour for Etihad AirwaysEtihad Airways and will enable the airline to increase its reach to a global audience."
Commenting on the deal, Mr Ecclestone said: "Securing a title sponsor of this calibre two years out from the first event is further reinforcement that the region is full of excitement and anticipation for the Abu Dhabi Grand Prix."
As part of its FORMULA 1™ Abu Dhabi Grand Prix title sponsorship EtihadEtihad will offer its customers a series of all-inclusive packages that include flights, accommodation and Grand Prix tickets.
Mr Hogan added: "The "2009 FORMULA 1™ Etihad AirwaysEtihad Airways
Abu Dhabi Grand Prix" will be an historic occasion for the UAE's capital and EtihadEtihad looks forward to welcoming thousands of F1 spectators from across the world to Abu Dhabi."Construction of the 5.6 km Formula One Abu Dhabi Grand Prix circuit is well underway on Yas Island, a natural 2,550 hectare island located to the east of Abu Dhabi island. It will be one of the longest and most demanding tracks in the world, and will include iconic grandstands for the ultimate in spectator entertainment.
In addition to the FORMULA 1™ Abu Dhabi Grand Prix, Etihad AirwaysEtihad Airways has established an impressive portfolio of sports sponsorships in 2007 which includes becoming the official airline for Chelsea Football Club and lead sponsor for Harlequins Rugby Football Club.
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AirwaysEtihad AirwaysEtihad Airways
is the national airline of the United Arab Emirates based in the UAE's capital, Abu Dhabi. Currently EtihadEtihad offers flights to 45 destinations in the Middle East, Europe, North America, Africa, Asia and Australia.
For further details: Etihad AirwaysEtihad Airways Corporate Communications:
Tel: + 971 (0) 2505 8317 / 8053 or visit www.etihadairways.com.
Cel Santos
Junior account executive
Four Communications Group
Office 02, Mezzanine level
Al Humairy Building
Khalidiya Street & 6th Street
Al Hosn
Abu Dhabi,
United Arab Emirates
T. +971 2 635 4452
F. +971 2 635 4453
M. +971 55 985 3379
E. cel.santos@fourcommunications.com
W. http://www.fourcommunications.com
© Press Release 2007
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