Brand pillars hold up Nissan's stand at Dubai motor show |
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UAE - November 17, 2007: NissanNissan
's world-class design and performance will be the underlying theme for the automaker's spectacular stand at the Dubai motor show. The full line-up of passenger cars and SUVs will be on display, each highlighting a different aspect of the NissanNissan brand pillars - passionate driving, emotive design, friendly innovation and trust.
The stand is structured with clear zones presenting NissanNissan's interpretation of design and performance. Emotive design is represented by the Murano, Qashqai, Navara, and Xterra SUVs, while the exciting new GT-R and 350Z sports models, along with the Altima sedan and coupe, are the embodiment of high performance.
All vehicles on the stand reflect the in-built NissanNissan principles of innovation, passion, and trust. These inherent qualities are unique to NissanNissan - they are the very DNA of the brand - and are fundamental to the popularity of NissanNissan vehicles with customers in the Middle East and around the world.
"The range of 2008 and all-new models on display at the motor show represent together NissanNissan's brand pillars which make our vehicles so distinctive," said Toru Hasegawa, Managing Director at Nissan Middle East.
"NissanNissan is welcoming its visitors at the Dubai motor show as it is a rare opportunity to watch all NissanNissan's excellence in motoring design and performance in one presentation."
-Ends-
For more information you can visit the NissanNissan Media Channel through www.nissan-me.com or contact:
Monal Zeidan
General Manager
Marketing and Corporate Communications Department
Nissan Middle East FZE
Tel: +9714 8817500
Fax: +9714 8819747
Vivian Hawat
TBWA/RAAD Middle East
Tel: + 971 4 222 6667 ext. 232
Fax: + 971 4 222 6566
E-mail: vivian.hawat@tbwaraad.com
© Press Release 2007
from TBWA / RAAD
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