Volvo Cars wins Luxury Award at the CAR ME Awards |
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Volvo's S80 is crowned the Executive Saloon of the Year 2007Dubai - Volvo's S80 has been crowned the Executive Saloon of the Year 2007 at the first ever Car ME Awards, held last night at Dubai's Creek Golf and Yacht Club.
Volvo's S80, known for its understated luxury and satisfying driving performance, has a powerful V8 engine and a newly developed, particularly compact six-cylinder in-line engine which ensures performance and driving comfort of absolute top class. Roula Beiruty, Volvo Car's Marketing Manager commented: "This is a tremendous achievement and important development for Volvo. We are now recognized as the safest and most luxurious car in the category. This award proves the lengths that Volvo's engineers have gone to ensure that every aspect of our manufacturing procedure is thoroughly looked into. We are proud to be honored with the Executive Saloon of the Year 2007 award".
The prestigious awards were independently judged by Journalists who, combined, have more than 50 years experience in automotive editorial writing. Volvo's S80 triumphed against its main competitors, the BMW 5 series and the Chevrolet Caprice Royal. Shahzad Sheikh, Editor of Car ME commented: "The winner proved to be an even bigger surprise to the very judges that rubber-stamped its accolade. The new Volvo S80 may not have made huge waves on its arrival, but it has quietly evolved into an extremely desirable executive express that remains safe, solid and comfortable, but is also hugely satisfying and remarkably enjoyable to own, especially in V8 four-wheel drive guise, with an inoffensive image that effortlessly transcends class and culture".
Under the patronage of 14-times FIA Middle East Rally Champion, Mohammed Ben Sulayem, the first-ever CAR ME awards 2007 recognized excellence in the region's automotive sector, these awards will also serve to help Middle East- based readers select the highest performance and most luxurious models currently available in the market.
The following organizations were recognized at last night's CAR ME awards 2007:
1. Luxury
A. Compact executive saloon
Winner: Mercedes C-Class
B. Executive saloon
Winner: Volvo S80
C. Luxury car
Winner: Bentley Arnage T
2. Performance
A. Sports saloon
Winner: Chevrolet Lumina SS
B. Coupe/sportscar
Winner: Aston Martin V8 Vantage Sportshift
C. Convertible
Winner: Rolls Royce Phantom Drophead Coupe
D. GT car
Winner: Bentley Continental GT Speed
E. Supercar
Winner: Ferrari 599 GTB Fiorano
3. Passenger
A. Small car
Winner: MINI Cooper / Cooper S
B. Saloon
Winner: Toyota Camry
4. SUV
A. Compact SUV
Winner: Land Rover LR2
B. SUV
Winner: Mercedes GL
C. Off-roader
Winner: Jeep Wrangler Unlimited
5. CAR OF THE YEAR
Winner: Aston Martin V8 Vantage Sportshift
-Ends-
About Volvo
The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production line at the factory in Göteborg, Sweden. The brand Volvo has come a long way since then, covering about 100 countries, comprising some 2400 sales outlets and service workshops around the world, including about 1500 in Europe and 400 in North America. The brand Volvo exudes road safety, quality, excitement and environmental control. Being the pioneers of technologies such as dual-stage airbags, seat-belt pretension and the innovative BLIS (Blind Spot Information System) has enhances the brands own vision to "be the world's most desired and successful premium car brand", aiming to "create the safest and most exciting car experience for modern families".
For more information, please contact:
Mehr Amin
PR Account Executive
Memac Ogilvy, Dubai
Office: ++971-4-3050328
Fax: +971-4-3050306
Email: mehr.amin@ogilvy.com
© Press Release 2007
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