15^th November 2007: The automotive magazine CAR Middle East announced yesterday during a gala event at the Dubai Creek Golf Club that the new Phantom Drophead Coupé has been awarded the honour of "Convertible of the Year".

The award was presented by Shahzad Sheikh, editor-in-chief of CAR Middle East to Axel Obermüller, Managing Director of Rolls-Royce Motor Cars for Europe and the Middle East.

"We are absolutely delighted to receive this prestigious award," commented Axel Obermüller, "This latest addition to the Rolls-Royce line-up has been warmly received all over the world and we are seeing unprecedented demand for all our products at the moment. The Middle East has been a crucially important region for Rolls-Royce for many decades and so it is particularly appreciated to receive such a special award in this region."

The Phantom Drophead Coupé is a two-door, four-seater convertible combining the latest in light-weight engineering technology with the finest hand-crafted materials. It features several unique design options, such as a stainless steel bonnet and teak decking - inspired by sailing yachts.

Each car is individually built by highly skilled craftsmen and women at the company's world headquarters in Goodwood, on the south coast of England.  The Phantom Drophead Coupé offers owners an unparalleled convertible experience, combining compelling driveability with exceptional engineering.

Rolls-Royce now has a three-model line-up, as the new Drophead Coupé joins the Phantom and Phantom Extended Wheelbase. The Phantom remains the best-selling super luxury car in the world, with sales in 2007 reaching new heights.

A coupé as an additional member of the Phantom family was recently confirmed for 2008. A new Rolls-Royce model, priced slightly below the Phantom, will be launched around the turn of the decade.

-Ends-  

Notes to Editors:
The 2007 Rolls-Royce Motor Cars product range:
Phantom - Launched Jan 03

Phantom Extended Wheelbase - Launched Mar 05

Phantom Drophead Coupé - Launched Jan 07

The Phantom Drophead Coupé is hand-built alongside the Phantom and Phantom Extended Wheelbase at Rolls-Royce Motor Cars' manufacturing plant at Goodwood on the south coast of England.

Rolls-Royce has 81 dealers around the world and currently nine showrooms in the Middle East region:
in Abu Dhabi, Dubai, Doha, Jeddah, Kuwait City, Lahore, Manama, Muscat and Riyadh.

Further information:
You can also find all our press releases and press packs, as well as a wide selection of high resolution, downloadable photographs at our media website, called PressClub. The address is: www.press.rolls-roycemotorcars.com

Broadcasters can access the latest Rolls-Royce Motor Cars footage at: www.thenewsmarket.com/rolls-roycemotorcars or e-mail rolls-roycemotorcars@thenewsmarket.com

Contacts:
Rolls-Royce Motor Cars
Frank Tiemann
Corporate Communications Europe and Middle East
Tel. +49 89 382 29581
frank.tiemann@rolls-roycemotorcars.com 

Arabic inquiries contact MCS/Action, Dubai
Kelly Smith, MCS/Action
Tel. +971 50 498 3085
Kelly.s@actionprgroup.com

© Press Release 2007 from Action Group

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