Mideast blogger a part of first ever worldwide blog collaboration |
|
Network this!
Arun Rajagopal from Oman is one of 103 marketing bloggers from 10 nations authoring The Age of Conversation, a book to benefit children's charity Muscat, Sultanate of Oman: A blogger from Muscat, Oman is part of what may be a first-of-its-kind collaboration via the Internet, involving more than 100 marketing professionals from 4 continents and 10 countries.
Arun Rajagopal joined online with 102 other bloggers to author The Age of Conversation, a book about engaging consumers through conversations in a world being shaped by citizen marketers.
The book has an unusual story behind it, involving online connections between people around the world who have never met each other.
The idea of the collaborative 'blook' began with a casual exchange of ideas between Drew McLellan, an advertising executive based in Iowa, USA and Gavin Heaton, Interactive Director at Creata, Australia, one of the world's leading marketing agencies. Both incidentally are authors of two most-read Top-25 marketing blogs in the world.
McLellan and Heaton, through their blogs, invited other marketing professionals and bloggers to commit to writing an essay about conversation. They set what they thought would be an impossible goal - 100 bloggers. They received commitments from 103 authors in less than 7 days.
Each author contributed a 1-page chapter worth their marketing communications expertise in a book that is being hailed by Advertising Age for its powerful insights from around the world on emerging media and marketing.
In a true spirit of community sharing, the authors have waived off all rights to royalties and are donating proceeds of book sales to Variety, an international charity committed to serve children across the globe.
Arun Rajagopal (www.arunrajagopal.com) is a Content Strategist at UMS Interactive, a leading web solutions company in Oman.
His chapter 'The Rules of the Garage. For Digital Media Conversationalists.' is about creating exciting digital media conversations using HP's renowned 'Rules of the Garage' management philosophy.
The Age of Conversation is available for purchase from a dedicated online store in three formats (e-book: $9.99, paperback: $16.9 and hardback: $29.99).
-Ends-
For more information please contact:
Dina Al Jafari
Buzzword-Action
Account Manager
Email: dinaj@buzzwordactionpr.com
GSM: 99 25 37 29
© Press Release 2007
Comment on this article 
Loading ...-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
from issuers in both public and private sectors. It is not an e-tendering service and is entirely FREE.
As an Issuer, you can benefit from posting an unlimited number of Tender
Notices for FREE and reaching out to an online community of bidders.
The service also offers you a tool to track the interest of bidders to your
tenders 'live' online.
| Tender Notice | Due Date |
Stories
Companies
| Company Name | Country | Industry |
| Consolidated Contractors Company | Overseas | Construction and Design |
| Saudi Binladin Group | Saudi Arabia | Construction and Design |
| Saudi Electricity Company | Saudi Arabia | Electric Utilities |
| Saudi Telecom | Saudi Arabia | Telecommunications Services |
| Emirates Telecommunications Corporation | UAE | Telecommunications Services |
| Sharjah Electricity and Water Authority | UAE | Electric Utilities |
| Al Azizia Panda United Company | Saudi Arabia | General Retailers |
| Hyundai Engineering and Construction Company - Saudi Arabia | Saudi Arabia | Construction and Design |
| National Commercial Bank | Saudi Arabia | Banking |
| Commercial International Bank (Egypt) | Egypt | Banking |
Projects
| Project Name | Country | Sector |
| Takreer - Ruwais Refinery Expansion | UAE | Oil and Gas |
| Al Futtaim Carillion - Marina Hotel (Yas Island) | UAE | Real Estate |
| Emirates Aluminium (EMAL) - Smelter Complex - Phase 1 | UAE | Industry |
| Abu Dhabi DOT - Abu Dhabi Metro | UAE | Infrastructure |
| SATORP - Jubail Refinery and Petrochemical Complex | Saudi Arabia | Oil and Gas |
| ENEC - Nuclear Power Plant | UAE | Power and Water |
| Dubai RTA - Dubai Metro | UAE | Infrastructure |
| Al Safwa - Jeddah Cement Plant | Saudi Arabia | Industry |
| Qatar Bahrain Causeway Foundation - Qatar Bahrain Causeway | Qatar | Infrastructure |
| Qatar Bahrain Causeway Foundation - Qatar Bahrain Causeway | Bahrain | Infrastructure |