JEDDAH: In a fitting tribute to Mercedes-Benz C-Class, the best-seller car brand, Juffali Automotive CompanyJuffali Automotive Company, the exclusive dealer of Mercedes-Benz cars in Saudi Arabia, has built a make-shift showroom exclusively for the new generation of C-Class models in the country. The showroom unveiling ceremony was held in Jeddah.

The elaborately constructed showroom spans over 60 square-metres of land located in an elite commercial region of Saudi Arabia. Displaying the stunning Mercedes-Benz C-Class for three months, the display centre offers an opportunity to C-Class lovers to examine the advanced technology, look and feel of the new-generation model. The display area has been built among the constellation of many other luxury car brands in Saudi Arabia.

Safi Kobaisi, the General Manager of Juffali Automobiles Company, commented: "This is the first time in the history of Mercedes-Benz company that an exclusive display area has been allocated for single segment of its cars. The C-Class model is the best-selling car in the world registering over six million units been sold, which attracted Saudi car market to bring the model in the country with a unique selling approach."

Mercedes-Benz has delivered more than two million of Saloon, Estate and Sports Coupé models in the previous C-Class to customers all over the world. This makes the C-Class the best-seller in the Mercedes-Benz passenger car range. Germany is the largest market for the C-Class, accounting for around 30 per cent of worldwide sales.

Juffali Automobiles Company is the largest Mercedes-Benz distributor in the Middle East, with showrooms in Jeddah, Riyadh, Dammam and Asir, supported by technologically advanced workshops and parts centers.

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About Juffali Automobiles Co:
Since 1950, the modest business relationship between Juffali Automobiles Company (JACO) and Mercedes-Benz evolved over the years to form a stronger business relationship. Since then, JACO's name has become synonymous with distinctive offering and quality customer service. JACO's business objectives are to provide exclusivity and top-notch products to its vast clientele in Saudi Arabia, thereby, strengthening association with the well-respected German Mercedes Benz.

In a country as vast as Saudi Arabia, JACO has made it possible to have parts and service technicians readily available, not only in the main cities but also in most remote locations, ensuring prompt repair of Mercedes Benz vehicles. JACO's sophisticated online vehicle management systems complement the sustained efforts of over 450 employees, who take pride in their contributions to the company's reputation and good-will.

Media contact:
Nasir Iqbal
Headline Public Relations
P. O. Box 64349,
Dubai,
UAE;
Tel: +9714-2289655 ;
Fax : +9714-2282125
Email : nasir@headlinepr.com

© Press Release 2007 from Headline Public Relations

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