Cairo, Egypt, May 08, 2007 - Mellon Group of Companies, a major international outsourcing and transactions solutions provider, has extended its Altitude uCI implementation to provide outsourcing services for its new contact centre located in Cairo, Egypt. The new 100-seat facility complements Mellon's strong presence in European countries such as Greece, Bulgaria, Romania, FYROM, Serbia, Albania, Cyprus and Poland. "Mellon Egypt is uniquely positioned to meet the needs of organizations in the MENA region to enhance their CRM," said George Theodossiou, Managing Director of Mellon Egypt. "We are offering a proven portfolio of outsourced contact centre and BPO services as well as cutting-edge transactions solutions that enable our customers to boost their business performance."

Egypt poised to become the next offshore outsourcing hot-spot

Riadh Boukhris, Altitude Software vice President Middle East and North Africa stressed the importance of this key expansion: "This new contact centre in Egypt allows the Mellon Group to strengthen its operations and differentiate further its CRM outsourcing services in one of the world's fastest growing and most promising contact centre outsourcing markets. We are very proud to support such a key development in the MENA contact centre outsourcing marketplace."

Major analysts agree that Egypt is poised to become the next offshore outsourcing hot-spot. The country's numerous foreign language skills and low labor costs specifically put Egypt in a strong position to compete with the Indian sub-continent. "Mellon Egypt represents a significant milestone for the geographical growth strategy of Mellon Group of Companies, marking our entrance in a new continent and an 80 million people market," noted Stefanos Karapetsis, Executive Director, Mellon Group of Companies. "Mellon Egypt is a great challenge for us, as we will be competing with large local and international companies in a big financial market. We are positive that our extensive experience from all the countries in which we operate and our compelling offering, will constitute a considerable competitive advantage and a growth driver for our subsidiary in Egypt."

Kick-starting Mellon operations in MENA

Mellon Group of Companies already operates several Altitude-powered contact centres in fast-growing South Eastern European cities such as Athens, Thessaloniki, Sofia, Bucharest, Warsaw, Belgrade and Skopje. The new Cairo-based contact centre went live in April 2007 and was fully deployed by Mellon IT team in only one week. The Altitude uCI suite was specifically implemented on top of a Cisco IP telephony PABX.

Altitude uCI is a Customer Interaction Management (CIM) solution that enables organizations to improve contact centre productivity while increasing customer retention and revenue generation. Altitude uCI provides a full blended support for voice (inbound and outbound), IVR, email, Web collaboration and chat. The solution has a ten year plus track record of outstanding results in contact centres worldwide, having won 25 plus Industry Awards for Innovation and Performance in the last few years. Altitude's new uCI 7.5 release includes a number of innovative features that strengthen the contact center's ability to embrace industry-wide change. Native IP supports distributed operations - including home-based and remote agents - streamlining IT investments and optimizing human resources.

"Altitude's highly flexible and reliable contact centre technology address our evolving business needs and are a key reason for our strong relationship," commented George Aravanis, Technical Business Development Director, Mellon Group of Companies. "Working with the number one outsourcing technology specialist in MENA is important to kick-start our operations in the region. Altitude uCI specifically provides the ability to easily and quickly design all kinds of business applications in any language such as Arabic, be it for inbound or outbound campaigns, across multiple channels."

"We already have a fruitful business development relationship with Mellon, having worked closely with them in numerous contact centre and CRM projects throughout Europe. With this new Altitude-enabled contact centre in Egypt," concluded Mario Silva Pereira, Altitude Software Executive Vice-President Global Professional Services, "we are now expanding our partnership to the booming MENA region".

-Ends-

About Altitude Software
Altitude Software is a leading independent contact centre vendor with the Altitude Unified Customer Interaction? (Altitude uCI) product line. Altitude uCI manages and improves customer relationships for each new interaction in a wide range of contact centers, from SMEs to large multisite organizations. Altitude uCI is a cost-effective application suite conceived to improve the overall productivity of the contact centre. Altitude Software serves around 700 customers of all sizes (with more than 170.000 licenses) in about 60 countries worldwide, both directly and through a wide network of partners. Altitude Software has 14 Offices in four continents. Please visit us at www.altitude.com. 

Altitude Software Middle East & North Africa is located in Dubai Internet City, U.A.E, and is today leading the multimedia contact centre market in those regions. Customers in the region include, National Bank of Abu Dhabi (UAE), The Etisalat Contact Centre (UAE), HSBC/The Saudi British Bank (KSA), American Express (KSA & Bahrain), Abu Dhabi Islamic Bank (UAE), BankEuropa (Turkey), La Poste Tunisienne (Tunisia), Infocall (Bahrain), Atento (Morocco), Ahli United Bank (Bahrain), Dubai Bank (UAE), Inana Call Center (Syria), Advancia (Tunisia), Bahrain Ministry of Commerce, and Yemen PTC.

About Mellon Egypt
Mellon Egypt S.A.E., subsidiary of the Greek Mellon Technologies and a member of Mellon Group of Companies, was founded in 2007 in Cairo. The company provides front-end and back-end transaction solutions and services to organizations with strong consumer business, such as Retail Banks, Public Utilities, Telecommunications Providers and large Private Companies. For more information please visit Mellon's site: www.mellongroup.com. 

For more information:
Vala Marcou,
Mellon Group of Companies,
Group Communication Coordinator,
Athens Greece;
tel ++30210 37 27 750;
fax +30210 32 23 694;
v.marcou@mellon.com.gr

Jose Duarte;
Altitude Software Middle East & North Africa;
Dubai Internet City,
UAE.
Tel: +971 4 391 8880;
Fax: +971 4 391 8881;
jose.duarte@altitude.com

© Press Release 2007

 

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