| 05 Mar 2007 |
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PS3 launches in the UAE on 22 March 2007
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Free Casino Royale on Blu- ray disc for first PS3 registrants
today announced that the PLAYSTATION®3(PS3™) will be launched in the UAE on 22nd March at a recommended retail price of 2499 AED. An expected one million PS3 units will be made available during the initial launch period across the PAL territories of the Middle East, Europe, Africa, and Australasia.
Responding to regional retail and consumer demand, Sony GulfSony Gulf confirmed that initially only the 60GB model will be available at launch so that consumers can receive the full PS3 experience straight out of the box.
Tim Stokes, Sales & Marketing Director, PlayStation Division - Sony GulfSony Gulf
commented; "Following the hugely successful launches in Japan and North America, we are delighted to be bringing PLAYSTATION 3 to the Middle East region on March 22nd. There has been huge demand for and critical acclaim of the system and for Middle East consumers, we can guarantee the wait will have been worthwhile."
UAE consumers will be able to register for the launch promotion, whereby the purchasers of PLAYSTATION 3 who register on the PLAYSTATION®Network will receive a Blu-ray disc movie of Casino Royale free of charge, starring James Bond newcomer Daniel Craig. Casino Royale has already grossed more than $560 million (US) at the box office worldwide, and has established itself as the most successful Bond film of all time. The movie will showcase the exceptional video quality of Full 1080P High definition movies on Blu-ray discs.
Stokes added;
"The PLAYSTATION®Network is a great reward for PLAYSTATION 3 owners. It is a user-friendly service that provides gamers with the opportunity to go online and play against other gamers world-wide as well as download additional gaming content from the PLAYSTATION®Store (PS Store)."
Sony GulfSony Gulf also announced a stellar launch line-up of over 30 game titles for PS3, including eagerly awaited titles published by Sony Computer Entertainment Europe (SCEE) such as Resistance: Fall of Man™, MotorStorm™, Genji™: Days of the Blade, FORMULA ONE CHAMPIONSHIP EDITION and Ridge Racer™ 7. Sony GulfSony Gulf confirmed that these five SCEE will be available at a recommended retail price in the UAE of 229 AED. An exceptional range of titles in every genre will also be available at launch from the world's leading third party publishers, including Electronic Arts, Activision, Namco Bandai, Sega, Take 2, Ubisoft, Vivendi Universal, and Sony Online Entertainment.
PLAYSTATION 3 is out in the UAE on March 22 2007. 
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About Sony Computer Entertainment Europe Ltd. As at 30 Jan 2007
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Between its European debut on 24th November 2000 and the end of September 2006, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 115 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of September 2006, over 8 million PSP systems have been shipped across the SCEE territories, with over 24 million shipped worldwide since its Japanese launch in December 2004.
More information about PlayStation products can be found at www.playstation.com and www.yourpsp.com or visit the Virtual Press Office at www.scee.presscentre.com.
PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
About Sony GulfSony Gulf FZE
Sony GulfSony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony GulfSony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.
For further information please contact:
Four Communications, PR Agency
Ben Thomas / Mustafa Al-Sheikly (Arabic)
E: PlayStationGulf2@fourcommunications.com / ben.thomas@fourcommunications.com / mustafa.al-sheikhly@fourcommunications.com
T: +971 4 369 3727 / +971 50 755 9246
Sony Gulf
Zeina Abou Jamra
E: zeina.aboujamra@ap.sony.com
T: +971 4 8818801
© Press Release 2007
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